APC has announced that they will be enhancing their partner program in East and West Africa with the aim to assist channel partners to build a solution focused power and cooling practice with increased knowledge and expertise. APC will provide them with the necessary tools to rival their competitors. According to the director of the Central and North East Africa region at APC, Jomathan Duncan, the move comes amid growing demands for improved cooling systems and greater energy efficiency requirements in the regions. There has been a rise in power consumption over the last decade in the regions “Physical infrastructure used to be an afterthought, but now it's first on the agenda,” Duncan stated. “Nobody understands the landscape and where the market is headed better than APC by Schneider Electric.” With the company's Partner Online Destination (POD), the online embodiment of the Channel Partner Program, APC is helping its channel partners develop competencies, seize opportunities, be more profitable, and grow their businesses over the long-term.” APC is part of the IT Business Unit from Schneider Electric. BM