BREAKING: Algeria declares former PM Tebboune winner of presidential election    Britain speeds towards Brexit as Johnson wins large majority in election    Tokyo being billed as 'Recovery Olympics' -- but not for all    'Maybe I'm not in my job on Monday,' says West Ham boss    Leicester show no sign of giving up title chase    FM Shoukry: Egypt seeks to promote relations with Namibia, Somalia    UK supports Egypt in developing 1st action plan on women, peace, security    Art Alert: Celebrating 71 years of the Universal Declaration of Human Rights with film screenings    'Happy Journey' play tours Egypt starting with Tanta    Art Alert: Film Joker to screen at Tahrir Cultural Centre    Protesters hang gunman in Baghdad square: Officials    U.S. stocks climb ahead of Trump meeting with trade advisors    Hundreds protest in central Algiers against disputed election    Etisalat Misr invests EGP 50bln in Egypt since 2007    Debt: Who benefits and who bears the burden?    China says in close communication with U.S. on trade as fresh tariffs loom    Fed keeps rates on hold, points to ‘favorable' economic outlook next year    Egypt's Sisi attends second day of Aswan forum    Egyptian Weightlifting Federation's officials referred to prosecution over doping crisis – ministry    Egyptian-US air transport agreement revamped    Algeria holds election in defiance of protest movement    Egypt looks to develop cooperation with Vietnam – minister    Atletico beat Lokomotiv 2-0 to advance in Champions League    Traditional soup broths have anti-malaria effects    Apple's CEO spotted sampling Singapore's foods in neighborhood market    Mohamed Salah the most mentioned football player in Egypt on Twitter    Dark Waters    Egypt's Ahly close to signing former Zamalek, Aves player Kahraba    Here is the full list of Golden Globes 2020 nominations    Health insurance system to be launched in Upper Egypt, South Sinai in March    Even being big, burly one needs his mother    Egypt's Cabinet denies reports on increasing Jan. train fares    Adam Sandler threatens to make ‘so bad' movie if he doesn't win Oscar    Egypt's Tahrir Square among top Reuters photos of a decade    Egypt names 16 new governors ahead of anticipated Cabinet reshuffle    Egypt's MPs back potential return of information minister post in expected reshuffle    Court sentences six to death, 41 to lifetime imprisonment violence related case    Trump says he would release Mideast peace plan after Israeli elections    ACWA Power compares 3 bids to supply production units for Luxor power station    What do you know about gold alloying?    NBE announces EGP 2.5m prizes for handball youth teams for their world achievements    Jennifer Lopez evokes Egyptian outrage post her North Coast performance    Al-Sisi honours Egypt's scholars on Science Day    IS claims responsibility for suicide bombing killing 63 in Afghan wedding    Political parties gear up for parliamentary, senate, local elections    Unprecedented Glory: Egypt win Men's U-19 World Handball Championship    12th National Egyptian Theatre Festival fuel up public theatre art scene    Ministry of Environment has a plan for "black clouds season"    

Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.

Apple to give away original content for free to device owners as part of new digital TV strategy
Published in Amwal Al Ghad on 11 - 10 - 2018

Seven years ago, Walter Isaacson wrote that Apple founder Steve Jobs told him he'd “cracked” the code on bringing television into the digital age.
Seven years later, the world is still waiting. But Apple's not giving up, even if it isn't revolutionizing the industry.
Apple is preparing a new digital video service that will marry original content and subscription services from legacy media companies, according to people familiar with the matter. Owners of Apple devices, such as the iPhone, iPad, and Apple TV will find the still-in-the-works service in the pre-installed “TV” application, said the people, who asked not to be named because the details of the project are private.
The product will include Apple-owned content, which will be free to Apple device owners, and subscription “channels,” which will allow customers to sign up for online-only services, such as those from HBO and Starz.
Apple plans to debut the revamped app early next year, the people said. An Apple spokesman declined to comment.
As Bloomberg reported in May, the subscription channels will essentially copy Amazon's Prime Video Channel subscriptions. Customers will be able to access all of their content from within the TV app so they won't need to download individual apps from multiple media providers.
Apple is spending about $1 billion on original content this year, targeting “PG-rated” shows that appeal to wide audiences and won't get the company in trouble by making them available for free to owners of all devices, said the people.
Apple is also looking for “tent pole” franchises that could serve as linchpins to a paid Netflix-like subscription service down the road, two of the people said. Think “Game of Thrones,” but without the sex and violence. The Wall Street Journal reported last month Apple has about 24 original shows in production and development.
Media companies are wary
Finding those types of shows — wholesome series that can also have widespread appeal — won't be easy.
Apple has long struggled to reach deals with large media companies, which have been hesitant to hand over direct consumer relationships to the tech giant. The collapse of the music industry, which some media executives blamed partly on Apple's industry-defining 99-cent price for single songs, has hampered Apple's attempt to push forward cable TV to a more consumer-friendly product.
Apple's current software and services chief, Eddy Cue, in particular, earned a starring role in Apple's push toward selling individual songs, which helped kill album sales and ushered in the era of streaming music. As a result, media executives have been reluctant to let Cue and CEO Tim Cook access their prized video content to repackage it in ways that could disintermediate the lucrative cable bundle.
This time, Apple is counting on someone who knows legacy media companies to lead the charge. Peter Stern, who joined Apple in 2016, has been tasked with striking contracts with media companies to put together the service, said people familiar with the matter. Stern, who reports to Cue, was Time Warner Cable's chief strategy officer.
He eventually helped sell the company — first to Comcast (a deal that got blocked by regulators) and then to Charter. He left in 2016 after Charter's takeover closed.
Coming from the cable TV industry may help Stern hammer out deals that will give Apple's TV service top content while not scaring off executives who still fear Apple's control over the industry.
Apple is also trying to persuade executives of print media companies to join Texture, the company's digital magazine product that it acquired earlier this year. Stern is also in charge of acquiring content for this effort and has had some difficulty persuading news organisations to give Apple control of the subscriber billing relationship, according to people familiar with the matter.
Source: CNBC

Clic here to read the story from its source.