Swimming: South Africa's Tatjana Schoenmaker sets new world record in breastroke    Swimming: Dressel sets Olympic record in 100m fly    Ethiopia asks Algeria to correct Arab League's 'misperceptions' about GERD    Wildfire rages for 2nd day in Lebanon, spreads to Syria    ITIDA, USAID, AmCham join forces to promote entrepreneurship and startup ecosystem in Egypt    Russia to send delegation to Egypt in August for its mega industrial zone project    Fitch forecasts Egypt's real GDP growth of 5.5% in FY2022/23    US genocide expert to press Ethiopia on Tigray aid blockade    Egypt to receive 148 million coronavirus vaccine doses this year: Health minister    Qatar appoints ambassadors to Egypt and Libya    Blinken says negotiating process with Iran cannot go on indefinitely    Ethiopia says 2nd GERD filling 'done according to 2015 DoP' with Egypt, Sudan    New division to manage Tunisia's virus crisis    Over 1600 exporters applied to obtain their arrears through cash repayment initiative's 3rd stage : Finance minister    Live score: Aswan v Ahly (Egyptian Premier League)    Europe on vacation, but vaccinations not taking a break    Egypt's transport start-up SWVL preps for Nasdaq listing after merger with Queen's Gambit    Khartoum 'not ready' to negotiate with Ethiopia on GERD under same framework, labeling it 'a waste of time'    Father builds exoskeleton to help wheelchair-bound son walk    Economy grows amid the pandemic    Remembering Egyptian filmmaker Youssef Chahine: The perpetual rebel    Russian delegation to visit Egypt today for Sharm al-Sheikh, Hurghada security checks    Remembering Roushdy Abaza: Egyptian silver screen's first man    Egypt signs 4 gold exploration deals with Canadian firm    Russia flights to Egypt resorts of Sharm el-Sheikh, Hurghada to resume on August 9    Orange Egypt Introduces Amazon Prime Video    Tokyo Olympics: Cautious opening ceremony, shy start for Egyptians in competitions    Mallawi Museum in Upper Egypt holds recycling workshop for children during Eid Al-Adha    Egypt keen on stable tax policies to attract more investors: Finance Minister    Niagara Falls illuminated in Egyptian flag to mark 23 July Revolution anniversary    Thanaweyya Amma exams resume after Eid Al-Adha holidays    Sudan declares state of emergency as water goes beyond Merowe Dam capacity    Egypt, Japanese Olympic Committee discuss boosting sports cooperation    1 child orphaned every 12 seconds due to COVID-19-associated death: World Bank    Capital flows into EM keep recovering after March 2020 slump: Central Bank of Egypt    US emphasises AU's role in mediating Ethiopian damdispute    Ethiopia ready to resume dam talks with no legally binding agreements: Ethiopian official    Sunken city of Thônis-Heracleion in Egypt's Abu Qir bay yields new archaeological treasures    New films, concerts, and destinations for Eid Al-Adha holidays    Egypt, Oman discuss enhancing bilateral economic, investment relations    Al Ahly v Kaizer Chiefs: Cairo giants eye 10th CAF Champions League title    Etisalat Misr partners with Bassita to contribute to a Cleaner Nile    Tunisia hopes to have a UN role in resolving Egypt-Ethiopia dam dispute    Egypt denounces Ethiopia's move to start second filling of giant dam    APO Group enters new exclusive agreement with Getty Images on African press releases and images    On International Museum Day, Egypt opens two new museums at Cairo Airport    Egypt's Ahly is establishing a new stadium, expected to be 'sports complex'    Old Cairo's Al-Fustat will be revamped on Egyptian President's directives    







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Apple to give away original content for free to device owners as part of new digital TV strategy
Published in Amwal Al Ghad on 11 - 10 - 2018

Seven years ago, Walter Isaacson wrote that Apple founder Steve Jobs told him he'd “cracked” the code on bringing television into the digital age.
Seven years later, the world is still waiting. But Apple's not giving up, even if it isn't revolutionizing the industry.
Apple is preparing a new digital video service that will marry original content and subscription services from legacy media companies, according to people familiar with the matter. Owners of Apple devices, such as the iPhone, iPad, and Apple TV will find the still-in-the-works service in the pre-installed “TV” application, said the people, who asked not to be named because the details of the project are private.
The product will include Apple-owned content, which will be free to Apple device owners, and subscription “channels,” which will allow customers to sign up for online-only services, such as those from HBO and Starz.
Apple plans to debut the revamped app early next year, the people said. An Apple spokesman declined to comment.
As Bloomberg reported in May, the subscription channels will essentially copy Amazon's Prime Video Channel subscriptions. Customers will be able to access all of their content from within the TV app so they won't need to download individual apps from multiple media providers.
Apple is spending about $1 billion on original content this year, targeting “PG-rated” shows that appeal to wide audiences and won't get the company in trouble by making them available for free to owners of all devices, said the people.
Apple is also looking for “tent pole” franchises that could serve as linchpins to a paid Netflix-like subscription service down the road, two of the people said. Think “Game of Thrones,” but without the sex and violence. The Wall Street Journal reported last month Apple has about 24 original shows in production and development.
Media companies are wary
Finding those types of shows — wholesome series that can also have widespread appeal — won't be easy.
Apple has long struggled to reach deals with large media companies, which have been hesitant to hand over direct consumer relationships to the tech giant. The collapse of the music industry, which some media executives blamed partly on Apple's industry-defining 99-cent price for single songs, has hampered Apple's attempt to push forward cable TV to a more consumer-friendly product.
Apple's current software and services chief, Eddy Cue, in particular, earned a starring role in Apple's push toward selling individual songs, which helped kill album sales and ushered in the era of streaming music. As a result, media executives have been reluctant to let Cue and CEO Tim Cook access their prized video content to repackage it in ways that could disintermediate the lucrative cable bundle.
This time, Apple is counting on someone who knows legacy media companies to lead the charge. Peter Stern, who joined Apple in 2016, has been tasked with striking contracts with media companies to put together the service, said people familiar with the matter. Stern, who reports to Cue, was Time Warner Cable's chief strategy officer.
He eventually helped sell the company — first to Comcast (a deal that got blocked by regulators) and then to Charter. He left in 2016 after Charter's takeover closed.
Coming from the cable TV industry may help Stern hammer out deals that will give Apple's TV service top content while not scaring off executives who still fear Apple's control over the industry.
Apple is also trying to persuade executives of print media companies to join Texture, the company's digital magazine product that it acquired earlier this year. Stern is also in charge of acquiring content for this effort and has had some difficulty persuading news organisations to give Apple control of the subscriber billing relationship, according to people familiar with the matter.
Source: CNBC


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