Salah is absolutely up there with Lewandowski: Liverpool boss Klopp    'Then the killing started': Witnesses accuse Tigray fighters    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    Refugees in fear as sentiment turns against them in Turkey    We mustn't lose touch: Muller after Bayern win in Bundesliga    Brazil calls up 8 EPL players for World Cup qualifying    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    France, Germany nominate WHO chief Tedros for a second term    Sisi calls on House, Senate to commence second legislative sessions on 3, 5 October    Africa needs seven-fold rise in COVID-19 vaccine shipments: WHO    Egypt's stocks end the week in green as benchmark EGX 30 adds 0.43%    Huawei Technologies has invested $10 mln over 5 years in innovation centres in Egypt    Egypt to issue its second dollar bonds today    Dubai real-estate firm DAMAC approved to take firm private    Egypt looks forward to resumption of AU-sponsored GERD talks: FM    Egypt electricity minister leads high-level delegation to 65th IAEA General Conference    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    Qa'a play showing at Lycee El Horreya Theatre, Alexandria is a must go    President Sisi says River Nile lifeline for Egyptians, slams Ethiopia's intransigence in GERD talks    UAE-based Alameda to invest around $318 mln in Egypt in five years    Egypt to be removed from England's red travel list on September 22    Jordan hosts energy meeting today to discuss transporting Egyptian gas to Lebanon    Russia permits airlines to resume flights from 49 cities to Egypt    Egypt's Abu Soma Development partners with KOMPASS Education    Sisi: coronavirus vaccines in Africa 'far less' than actual needs    Orange Egypt Introduces Amazon Prime Video    Tokyo Olympics: Cautious opening ceremony, shy start for Egyptians in competitions    Mallawi Museum in Upper Egypt holds recycling workshop for children during Eid Al-Adha    Egypt keen on stable tax policies to attract more investors: Finance Minister    Sudan declares state of emergency as water goes beyond Merowe Dam capacity    Niagara Falls illuminated in Egyptian flag to mark 23 July Revolution anniversary    Capital flows into EM keep recovering after March 2020 slump: Central Bank of Egypt    1 child orphaned every 12 seconds due to COVID-19-associated death: World Bank    Egypt, Japanese Olympic Committee discuss boosting sports cooperation    Ethiopia ready to resume dam talks with no legally binding agreements: Ethiopian official    US emphasises AU's role in mediating Ethiopian damdispute    Sunken city of Thônis-Heracleion in Egypt's Abu Qir bay yields new archaeological treasures    New films, concerts, and destinations for Eid Al-Adha holidays    Egypt, Oman discuss enhancing bilateral economic, investment relations    Al Ahly v Kaizer Chiefs: Cairo giants eye 10th CAF Champions League title    Tunisia hopes to have a UN role in resolving Egypt-Ethiopia dam dispute    Egypt denounces Ethiopia's move to start second filling of giant dam    APO Group enters new exclusive agreement with Getty Images on African press releases and images    On International Museum Day, Egypt opens two new museums at Cairo Airport    Egypt's Ahly is establishing a new stadium, expected to be 'sports complex'    Old Cairo's Al-Fustat will be revamped on Egyptian President's directives    







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Intel's Virtual TV Into Focus
Published in Amwal Al Ghad on 09 - 06 - 2012

Intel, the world's largest chipmaker, has kept its strategy to launch a slimmed down cable TV service under wraps as the tech giant risks getting into a completely new line of business.
According to five sources who have been negotiating with Intel for months, the company is emphasizing a set-top box employing Intel technology that can distinguish who is watching, potentially allowing Intel to target advertising.
The set-top box pitched by Intel doesn't identify specific people, but it could provide general data about viewers' gender or whether they're adults or children to help target advertising, two sources said.
Intel's plans put it in the middle of Silicon Valley's battle for the living room. Heavyweights such as Apple, Amazon and Google believe the $100 billion U.S. cable television ecosystem - dominated by major distributors such as Comcast and DirecTV Group and program makers like Walt Disney Co and Time Warner Inc. - is ripe for disruption for reasons ranging from shifting viewer habits to ever-increasing programming costs.
While none of these companies have so far been able to make major inroads, Intel thinks it can build a better set-top box and over-the-top subscription service to deliver TV content to consumers, even though the initiative catapults it into virgin market territory. A successful TV service showcasing Intel technology could be a big step toward making its chips prevalent in more living room devices.
"If they can create a virtual network and it incorporates proprietary Intel technology, they could certainly bring something different to the subscription TV model." said JMP analyst Alex Gauna to Reuters.
Intel's offering aims to exploit one of the s major issues: the reliability, or lack thereof, of Nielsen ratings data on audiences. Nielsen has long been the dominant provider of TV ratings, but the accuracy of its data has come under attack by some network programmers, who argue that its polling system of 50,000 homes is antiquated for the digital age.
For its part, Intel claims that the new interactive features in its set-top box would add greater value to TV advertising and help offset reduced revenue from licensing fees for network owners.
"They've told us the technology is going to be so much more interactive with ads that you can make more money. But it's just a little unproven," said one executive who has been involved in the talks.


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