EGX closes mixed on July 7th    Gold retreats as investors await tariff clarity    Egypt, UNDP discuss future health projects – Cabinet    Egypt calls for stronger central bank cooperation, local currency use at BRICS summit    BRICS summit declaration pushes for reformed multilateralism, greater Global South role    Egypt's PM, Uruguay's president discuss Gaza, trade at BRICS summit    Egypt's Talaat Moustafa Group H1 sales jump 59% to EGP 211bn    Egypt, Uruguay eager to expand trade across key sectors    Deadly Israeli airstrikes pound Gaza as Doha talks raise hopes for ceasefire    Egypt accelerates coastal protection projects amid rising climate threats    Egypt's PM calls Israeli war on Gaza 'most dangerous crisis' at BRICS summit    Egypt, Norway hold informal talks ahead of global plastic treaty negotiations    Greco-Roman tombs with hieroglyphic inscriptions discovered in Aswan    Global tour for Korean 'K-Comics' launches in Cairo with 'Hellbound' exhibition    Philip Morris Misr announces new price list effective 1 July    Egypt teams up with private sector to boost university rankings    Egypt reveals heritage e-training portal    Three ancient rock-cut tombs discovered in Aswan    Egypt condemns deadly terrorist attack in Niger        Egypt's EHA, Schneider Electric sign MoU on sustainable infrastructure    Sisi launches new support initiative for families of war, terrorism victims    Grand Egyptian Museum opening delayed to Q4    Egypt expands e-ticketing to 110 heritage sites, adds self-service kiosks at Saqqara    Egypt's EDA joins high-level Africa-Europe medicines regulatory talks    Egypt's Irrigation Minister urges scientific cooperation to tackle water scarcity    Palm Hills Squash Open debuts with 48 international stars, $250,000 prize pool    Egypt's Democratic Generation Party Evaluates 84 Candidates Ahead of Parliamentary Vote    On Sport to broadcast Pan Arab Golf Championship for Juniors and Ladies in Egypt    Golf Festival in Cairo to mark Arab Golf Federation's 50th anniversary    Germany among EU's priciest labour markets – official data    Cabinet approves establishment of national medical tourism council to boost healthcare sector    Egypt's PM follows up on Julius Nyerere dam project in Tanzania    Egypt's FM inspects Julius Nyerere Dam project in Tanzania    Paris Olympic gold '24 medals hit record value    A minute of silence for Egyptian sports    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







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NOKIA'S QWERTY MAN CHALLENGES YOU TO CHALLENGE HIM!
Amwal Al Ghad Published in Amwal Al Ghad on 25 - 03 - 2012

Nokia Egypt is proud to announce the launch of its new and innovative “Doos Ma3 QWERTY", an exciting campaign where by fans on Nokia Egypt's Facebook page (www.facebook.com/NokiaEgypt) are requested to challenge the QWERTY Man to do crazy, funky and bizarre challenges.
“The Nokia QWERTY Man is on a mission to make the ‘unreal' ‘real'," said Sherif Barakat, General Manager Nokia Egypt and Libya. “We are daring our fans to dare the QWERTY Man to do the most out-of-this-world challenges and get a chance to win the new Asha 303. The QWERTY Man is a fun, creative, and adventurous character which is in-line with our daring and creative Asha QWERTY Family."
Nokia are announcing the launch of their new QWERTY campaign in Egypt to celebrate the launch of the Nokia Asha QWERTY Family. This is a bold portfolio of innovative devices, services and accessories, including three new mobile phones which feature stylish design, a rich social experience and location-aware technology. The Nokia Asha range, Nokia Asha 303, Nokia Asha 302 and Nokia Asha 200, clearly blurs the line between smartphones and feature phones, offering QWERTY and touch screen experiences, combined with fast and easy access to the Internet, integrated social networking, messaging and world-class applications from the Nokia Store.
“DOOS Ma3 QWERTY" is a ground-breaking marketing campaign that utilizes Facebook for consumers to send their challenges to the QWERTY man after which they will be filmed and posted on the page. Fans can post their challenges for the QWERTY Man either by typing it down, uploading a picture or a video.
QWERTY is one of the fastest growing categories, fueled largely by the youth segment. It has moved from being the corporate email tool, to a fun phone to stay connected with friends. The main feature in Nokia's new QWERTY phones is the ease and speed of typing to stay in touch with friends, respond quickly, and make new friends. The new line of Nokia is targeting “social game players" with high social engagement enjoying being a constant contact and finding new people. The purpose of the new Nokia QWERTY phones is a social symbol or tool for social networking.
Press Release

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