Egyptian consumer electronics and household appliances retailer B.TECH is partnering with Africa's largest e-commerce firm Jumia. The partnership will see B.TECH launching its online store on Jumia's platform to offer the full range of products with special monthly promotions. It is set to ignite a major shift in the Egyptian retail industry toward digitalisation, introducing boundless possibilities and benefits to consumers in the Egyptian market. Mohamed Khattab, executive vice president of b_labs and Digital Commerce at B.TECH, and Hisham ElGabry, CCO of Jumia Group, signed the partnership. The signing ceremony was in the presence of the leadership team of both sides, including Ahmed Elmenshawy, digital commerce senior director at B.TECH; Ramy Osama Mahmoud, head of e-commerce at B.TECH; and Ahmed Anwar, head of key accounts at Jumia Egypt. The partnership aims to bring immense benefits to the Egyptian retail sector and add value to Jumia, as a trusted platform, due to the significant expertise of B.TECH, a renowned giant specialising in home appliances and electronics, as well as its wide customer base. Through this partnership, a wide array of B.TECH products will be showcased. This will provide a unique shopping experience to a larger group of consumers on Jumia. In addition, the collaboration facilitates easy access to exclusive offers from B.TECH, ensuring secure and efficient delivery of purchases to customers through a reliable and fast delivery service. "Joining forces with Jumia, one of the operating platforms in the Egyptian retail and electronic appliances market, is another important step in B.TECH's strategy towards digitally transforming and empowering the future of the retail market in Egypt." Mohamed Khattab said. "The new collaboration with Jumia also aligns with our ultimate goals of achieving customer satisfaction by constantly meeting their versatile needs and unlocking new opportunities seeking a more seamless shopping experience." Khattab added. "With this transformative union, B.TECH is maintaining its leadership position in reshaping the very fabric of the Egyptian retail market, making it easier for countless consumers, across Egypt, to shop from the comfort of their own homes, choose from a great variety of high-quality products." Hisham ElGabry also expressed happiness with the cooperation with B.TECH. He said: "the new partnership brings together two of the largest brands in the Egyptian market, each in its field of expertise. Given their keenness to offer everything new to customers in Egypt, we signed this partnership to enhance the customer experience, expand the range of choices, and increase customer satisfaction. "We are always interested in catering to all the needs of our customers, so we constantly seek to establish new partnerships and expand our business. We proudly partner with B.TECH to offer new, high-quality products at competitive prices that suit customers' income levels in Egypt, as well as various payment and installment options and free delivery service for some products and appliances." According to the latest report by e-commerce DB, there are more than 50 million internet users in Egypt, while the country ranks 41st in the largest e-commerce markets. Hence, the collaboration between B.TECH and Jumia will help expand the digital presence of B.TECH and further grow the available product set and electronics and appliances inventory for Jumia.
