Egypt's stocks end higher on Tuesday as benchmark EGX 30 grows 0.15%    Egypt's stocks end mixed on Monday, benchmark EGX 30 adds 0.24%    Vodacom shareholders approve Vodafone Egypt acquisition deal    Egypt works on charting cooperation strategies with international institutions for 5 years: Al-Mashat    Maha karara joins AAIB as Head of Corporate Communications, Sustainability    Over 2.4 million newborns examined for hearing impairment: Health Ministry    Netflix releases trailer of Arab adaption of 'Perfect Strangers' film    Balqees to headline concert celebrating launch of streaming giant LIVENow in MENA    Sawsan Badr to be honoured at Aswan Women Film Festival    Al-Sisi follows up on 'Great Transfiguration Project' in St. Catherine    Cairo, London stress need to strengthen cooperation to face climate change    Foreigners account for 22.6% of Egypt's T-bills issuances in 1H 2021: CBE    MP Abdel Hady Al-Qasby calls government to facilitate and support NGOs    Egypt's ambassador to Italy passes away    Egypt confirms readiness to help African countries face terrorism and extremism    An estimated 235 million people needed humanitarian assistance and protection in 2021, an increase of 40% compared to 2020: IOM Egypt    Egypt, DRC discuss water cooperation during WYF    Egypt, DR Congo discuss boosting bilateral cooperation during WYF    Cameroonian police probe assault on three Algerian journalists covering AFCON    Pharaohs start AFCON 2021 campaign with fierce clash against Nigeria    Foreign Ministry opens capacity building course for French-speaking African diplomats    BRICS development bank admits Egypt as new member    Nermien Ismail Schools opens a new campus in O'West    Netherlands Embassy, E7kky Magazine celebrate success of 21 Egyptian women    Women make up 45% of Egyptian Atomic Energy Authority staff    Yas Island hosts travel partners at Formula 1 Etihad Airways Abu Dhabi Grand Prix 2021    Olaf Scholz becomes Germany's new leader, ending Merkel 16-year historic era    Egypt's trade with Nile basin countries climbs 26% y-o-y in 9 months    The unvaccinated prohibited from entry to Egypt state institutions starting December 1    Egypt's iron and steel exports jump 197% in 8 months    Ethiopia halts work at its embassy in Egypt for 'economic reasons'    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Russia says it's in sync with US, China, Pakistan on Taliban    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    Brazil calls up 8 EPL players for World Cup qualifying    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Sisi calls on House, Senate to commence second legislative sessions on 3, 5 October    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    Qa'a play showing at Lycee El Horreya Theatre, Alexandria is a must go    On International Museum Day, Egypt opens two new museums at Cairo Airport    Old Cairo's Al-Fustat will be revamped on Egyptian President's directives    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Amina K and the Egyptian look
Published in Almasry Alyoum on 16 - 11 - 2009

Amina Khalil, with her sparkling eyes and sprightly curly hair, is the epitome of youthful vibrancy. She may not have expected her presence in the world of beauty and fashion to be so big so quickly, but with her successful studies, prestigious internships, and her clear vision, she is more than prepared to excel.
Khalil is the founder of Amina K, a clothing and accessories brand with an Egyptian touch. She is based in Cairo and makes her clothing, bags, and belts out of local fabrics, many of which are adorned with traditional designs.
She began her career by receiving her bachelor's in fashion design and marketing from the American Intercontinental University in London. She went on to intern at Matthew Williamson, a British luxury fashion house based in London. Although her internship lasted only seven months, Khalil insisted on switching departments on almost a monthly basis because she wanted to get as much exposure as possible. But the internship gave her no exposure to the design department. Her plan at the time was to work for a big design house before venturing to create her own line. It didn't turn out that way.
"Actually, it all started with Mounaya," Khalil says, referring to a boutique in Zamalek that highlights local designers of clothing, jewelry, and housewares. "I spent two years in London, taking courses and completing internships and was designing pieces along the way - Mounaya asked for 30 pieces and afterwards, Loolies [another Zamalek based boutique that sells high-end women's fashion and furniture] wanted a few... there was an open day in Hacienda [a compound located on the north coast of Egypt, near the city of Al Amein] and I started to realize I needed to be back in Cairo - people were interested in my clothing and despite feeling that I needed more time to gain experience, I knew I couldn't pass up this opportunity to get started on my line."
Khalil moved back in January 2009 to start setting up a workshop and establish her brand officially and properly.
Knowing she could easily get caught up in the hype of selling in Cairo boutiques, Khalil decided her best bet for long term success was to build her brand on a good foundation. She explains that the process of creating a good look book (a book used to show stores and clients new looks and samples of fabric in order to allow them to order items from the collection) and a well structured website are crucial, she says.
She is still trying to lay the groundwork for her brand's success. "I'm finally finishing up my studio, since I've been working from home so far, and trying to move away from custom made clothing to focus solely on my winter and summer collections."
Khalil's style is unique. She uses Egyptian fabrics from local markets—sometimes even tent fabrics—but her designs are far from what you would find in the streets of Cairo.
Last summer she debuted her long flowing halter dress in white and adorned with pieces of vibrantly colored Egyptian motif fabrics, striped through the middle of the skirt and covering the bare halter top. Winter brings what has become a very popular hooded jacket, patched with a multitude of fabrics. It looks perfect over jeans. The hood also appears in a winter dress look, at a length that would probably require anyone but the model to don a pair of leggings.
But Khalil wasn't always so Egypt-centric. "When it came time to put together a collection for my BA final project, I originally put a more generic, evening gown collection together in my proposal," she explains. That collection lacked distinctiveness and her professor, in proper fashion school form, criticized her designs. From that moment, Khalil looked within and found that the idea that inspired her most was an undefined look, one that had yet to be properly portrayed for the world to see—the Egyptian look.
"Initially I expected my work would be solely appreciated on the international scene, where it represented something different," Khalil admits, "but I found that back in Cairo, a lot of people were willing to take a step away from the generic European attire and take pride in clothing that was Egyptian - unique and really 'theirs.'" For her 18-piece graduation collection, Khalil came to Cairo to buy fabrics. She had no idea she would be back for good so soon.
Khalil sees a lot of promise in the fashion industry here, with new blogs popping up and new boutiques opening for local designers. She knows that things here can only get better if she sticks to her goals and solidifies the progress she has already made. "There's been a lot of expansion in the past year," she says, "so although it's tempting to open up a boutique now, I'd rather stabilize for a while, make sure my collections are well planned and consistent, pull out some of the ideas I've been saving, etc." Despite the sparkle of inspiration that twinkles in her eyes at the mere thought of a boutique and the expansions to come, you know she's got things under control.


Clic here to read the story from its source.