US economy contracts in Q1 '25    Golf Festival in Cairo to mark Arab Golf Federation's 50th anniversary    EGP closes high vs. USD on Wednesday    Germany's regional inflation ticks up in April    Taiwan GDP surges on tech demand    Germany among EU's priciest labour markets – official data    UNFPA Egypt, Bayer sign agreement to promote reproductive health    Egypt to boost marine protection with new tech partnership    Eygpt's El-Sherbiny directs new cities to brace for adverse weather    CBE governor meets Beijing delegation to discuss economic, financial cooperation    Egypt's investment authority GAFI hosts forum with China to link business, innovation leaders    Cabinet approves establishment of national medical tourism council to boost healthcare sector    Egypt's Gypto Pharma, US Dawa Pharmaceuticals sign strategic alliance    Egypt's Foreign Minister calls new Somali counterpart, reaffirms support    "5,000 Years of Civilizational Dialogue" theme for Korea-Egypt 30th anniversary event    Egypt's Al-Sisi, Angola's Lourenço discuss ties, African security in Cairo talks    Egypt's Al-Mashat urges lower borrowing costs, more debt swaps at UN forum    Two new recycling projects launched in Egypt with EGP 1.7bn investment    Egypt's ambassador to Palestine congratulates Al-Sheikh on new senior state role    Egypt pleads before ICJ over Israel's obligations in occupied Palestine    Sudan conflict, bilateral ties dominate talks between Al-Sisi, Al-Burhan in Cairo    Cairo's Madinaty and Katameya Dunes Golf Courses set to host 2025 Pan Arab Golf Championship from May 7-10    Egypt's Ministry of Health launches trachoma elimination campaign in 7 governorates    EHA explores strategic partnership with Türkiye's Modest Group    Between Women Filmmakers' Caravan opens 5th round of Film Consultancy Programme for Arab filmmakers    Fourth Cairo Photo Week set for May, expanding across 14 Downtown locations    Egypt's PM follows up on Julius Nyerere dam project in Tanzania    Ancient military commander's tomb unearthed in Ismailia    Egypt's FM inspects Julius Nyerere Dam project in Tanzania    Egypt's FM praises ties with Tanzania    Egypt to host global celebration for Grand Egyptian Museum opening on July 3    Ancient Egyptian royal tomb unearthed in Sohag    Egypt hosts World Aquatics Open Water Swimming World Cup in Somabay for 3rd consecutive year    Egyptian Minister praises Nile Basin consultations, voices GERD concerns    Paris Olympic gold '24 medals hit record value    A minute of silence for Egyptian sports    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Pinocchio's kin
Published in Al-Ahram Weekly on 09 - 11 - 2006

Anything wooden in your child's toy box? If not, Rania Khallaf has much to say
Against all the odds of the toy market, five years ago designer Elhamy Naguib and architect Magdy Yaqoub launched their unique line of wooden trinkets. Their differing visions notwithstanding, they have the same goal: to provide the local market with homegrown, educational toys as opposed to "the cheap imports of impersonal plastic" with which they currently play. Yaqoub puts it this way: "There is evidence that ancient Egyptian children played with wooden toys in a nearly contemporaneous way: dolls for the girls and horses for the boys. There are many examples in the Egyptian Museum, including a wooden mouse on wheels that can be dragged by the child." Nor, as Naguib explains, is this the only attempt at reviving wooden toys; the trend, indeed, has persisted almost continuously since ancient times, with wooden toys in Coptic and Islamic museums as well. "Wooden toys," he says, "should be one of our more important national industries." Besides being safer for children than plastic, more durable and more interesting, Naguib says that producing a new wooden toy fulfils his creative impulse as a designer, far more than would "serving a featureless mass production line".
The idea behind an Egyptian wooden toy factory came to Naguib while on a visit to Russia in the late 1970s. "I was so jealous of their brilliant wooden toys," he recalls, "such as this wonderful woodpecker, I instantly had the urge to come back to Egypt and start my own business." He did. His small-scale workshop -- producing no more than 100 pieces per day -- the toys are more and more in demand on the part of Cairo's galleries and bookshops. At Naguib's Maadi gallery, Graffiti, the clown stands side by side with the climbing bear, but no sight is more arresting than the life-size peacock, his masterpiece, which shakes its tail and flaps its wing. Drawing on folk art, the piece combines depth with simplicity, evidencing excellent craftsmanship. "Looked at from an educational perspective, the vast majority of modern toys are passive agents," Naguib comments. "This is why I am so keen on producing interactive toys, allowing parents to play with their children, allowing the children to invent. Such a toy will create a positive atmosphere in the house, enabling constructive conversation between child and adult." But, he complains, though Egypt boasts some of the world's most gifted carpenters -- the mashrabiyas bear ample evidence of their intricate skill -- very few are willing to work on toys.
"When I started the workshop, I realised that Egyptian carpenters cannot read a design; and this was the first challenge I had to face. I had to train carpenters to work in a new way, abiding by formal standards." The products of this particular course are currently on show at Al-Fustat Market. Are the toys intended exclusively for pre-school children, though? "On the contrary," Naguib hastens to add. "Projects include wooden puzzles and even a unique chess set; Yaqoub and I are currently working on these." Ideas even extend to culturally specific heritage, Yaqoub butts in to add: "We've developed puzzles that take the form of Coptic and Islamic architectural pieces, to make them entertaining and educational at one and the same time." One reason why wooden toys are rarely found with Egyptian children is their high price, which Yaqoub explains is a consequence of the lack of quality wood in Egypt; the use of imported wood makes for greater expense. According to Naguib, however, " a wooden toy will endure, passed from one generation to the next, so it is worth what it costs." The designer does not rest content with producing the toys and training carpenters; he also organises workshops for children, in which they invent their own toys and ways to use them.
Made up largely of puzzles and building blocks, Yaqoub's own TIRO line has a slightly different concept. His masterpiece is the madina (city), a model that delivers what it promises with a traditional Egyptian skyline, available at Al-Fustat Market. At LE350, it is not cheap, but Yaqoub hopes that kindergartens and schools will invest in the toy, enabling hundreds of children to enjoy it. Another piece is the arch, which "allows children to unlock the secret of the arch while giving them an insight into static forces"; it is also expensive. However, Yaqoub has a parallel line of production delivering affordable toys: "My aim is to develop the child's sense of geometry at the earliest possible age, and I want to do this on as large a scale as I can." For five years now, Yaqoub has cooperated with the Montessori Foundation's Egypt Manager Marguerite Richards to design toys specifically for the Montessori system of education, guided by international standards. He has also contributed to a project sponsored by the activist Laila Eskandar to develop a sense of architecture among children working at construction sites in the industrial area of Tibbeen -- not to mention a brand-new take on one of the oldest Egyptian games, Siga, designed for adults with different levels of difficulty. Yaqoub's dream is to find a powerful foundation to sponsor his projects, enabling him to make his toys affordable to all.


Clic here to read the story from its source.