Egypt partners with Google to promote 'unmatched diversity' tourism campaign    Golf Festival in Cairo to mark Arab Golf Federation's 50th anniversary    Taiwan GDP surges on tech demand    World Bank: Global commodity prices to fall 17% by '26    Germany among EU's priciest labour markets – official data    UNFPA Egypt, Bayer sign agreement to promote reproductive health    Egypt to boost marine protection with new tech partnership    France's harmonised inflation eases slightly in April    Eygpt's El-Sherbiny directs new cities to brace for adverse weather    CBE governor meets Beijing delegation to discuss economic, financial cooperation    Egypt's investment authority GAFI hosts forum with China to link business, innovation leaders    Cabinet approves establishment of national medical tourism council to boost healthcare sector    Egypt's Gypto Pharma, US Dawa Pharmaceuticals sign strategic alliance    Egypt's Foreign Minister calls new Somali counterpart, reaffirms support    "5,000 Years of Civilizational Dialogue" theme for Korea-Egypt 30th anniversary event    Egypt's Al-Sisi, Angola's Lourenço discuss ties, African security in Cairo talks    Egypt's Al-Mashat urges lower borrowing costs, more debt swaps at UN forum    Two new recycling projects launched in Egypt with EGP 1.7bn investment    Egypt's ambassador to Palestine congratulates Al-Sheikh on new senior state role    Egypt pleads before ICJ over Israel's obligations in occupied Palestine    Sudan conflict, bilateral ties dominate talks between Al-Sisi, Al-Burhan in Cairo    Cairo's Madinaty and Katameya Dunes Golf Courses set to host 2025 Pan Arab Golf Championship from May 7-10    Egypt's Ministry of Health launches trachoma elimination campaign in 7 governorates    EHA explores strategic partnership with Türkiye's Modest Group    Between Women Filmmakers' Caravan opens 5th round of Film Consultancy Programme for Arab filmmakers    Fourth Cairo Photo Week set for May, expanding across 14 Downtown locations    Egypt's PM follows up on Julius Nyerere dam project in Tanzania    Ancient military commander's tomb unearthed in Ismailia    Egypt's FM inspects Julius Nyerere Dam project in Tanzania    Egypt's FM praises ties with Tanzania    Egypt to host global celebration for Grand Egyptian Museum opening on July 3    Ancient Egyptian royal tomb unearthed in Sohag    Egypt hosts World Aquatics Open Water Swimming World Cup in Somabay for 3rd consecutive year    Egyptian Minister praises Nile Basin consultations, voices GERD concerns    Paris Olympic gold '24 medals hit record value    A minute of silence for Egyptian sports    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Tourism set for rebound
Published in Al-Ahram Weekly on 16 - 07 - 2014

Egypt's ailing tourism sector is breathing a sigh of relief after Germany, Italy and Denmark lifted their travel warnings on the Red Sea resort of Sharm El-Sheikh last week.
German tour operators announced that they would be resuming trips to the popular tourist resort, with TUI Germany, part of Europe's largest tour operator TUI Travel, saying customers would be able to book trips from 21 July. The smaller tour operator FTI also said it was offering holidays to the beach resort.
Germany and Italy along with many other European countries had issued travel warnings against travel throughout the Sinai Peninsula where Sharm El-Sheikh is situated.
The warnings came following a bomb attack on a tourist bus in the resort of Taba, which killed three South Koreans and an Egyptian on February 17, marking the first attack on tourists since the 25 January Revolution in 2011.
The Tourism Ministry said Germany's decision had come as a result of the security and political situation becoming more stable in the country. Tourism minister Hisham Zaazou has been trying to negotiate the withdrawal of travel warnings issued in the wake of the Taba bombing.
The warning issued by Germany, one of Egypt's biggest markets, caused the number of German tourists visiting Egypt in the first five months of 2014 to drop by 34.4 per cent to reach around 300,000 tourists, compared to 500,000 in the same period of 2013, official figures show.
Tourism revenue overall dropped 43 per cent to $1.3 billion in the first quarter of 2014, while in May alone Egypt saw a 21 per cent decline in tourist numbers compared to the same period last year.
However, tourism is set to boom over the coming period, said Magdi Selim, head of the domestic tourism sector at the Egyptian Tourism Authority.
Selim said that lifting the warnings by Germany and Italy would have a positive effect that would lead to increased tourist flows by September, which marks the beginning of the winter season, normally the high season for tourism in Egypt.
He said that Germany was one of the biggest tourism markets for Egypt, coming in second place to Russia in terms of the number of tourists visiting the country. German firms were also among the world's top trip organisers, he said.
According to the ministry of tourism, Germany accounted for 850,000 tourists last year, bringing in more than $650 million in revenues.
Selim said that Italy was also an important market and that there had been one million Italian tourists visiting Egypt in 2004.
A further positive impact of lifting the warnings was that it “would send positive messages globally. It's expected that other countries will follow suit soon,” he said.
Domestic tourism is also set to boom when the local holiday season begins with Eid Al-Fitr — the holiday that follows the holy month of Ramadan —when Egyptians flock to beach resorts.
“By that time hotel occupancy rates in Sharm El-Sheikh and Hurghada should reach 100 per cent.” Selim told Al-Ahram Weekly.
Egyptians could also be encouraged to go on domestic trips as a result of the new reduced air tickets rates, he added.
Aviation Minister Hossam Kamal announced on Friday that prices for domestic flights would be reduced by 20 per cent throughout the year in an effort to encourage local tourism.
Kamal said that the move aimed at sparing citizens the seasonal price hikes that occur during feasts and peak times, especially to destinations such as Hurghada, Sharm El-Sheikh, Luxor and Aswan.
He said that Egyptair, the national carrier, had changed its pricing system and ticket rates for these destinations would remain the same throughout the year.
The discounted rates would go hand-in-hand with Egyptair's offering subsidised flights to Sharm El-Sheikh and Hurghada, Kamal said, adding that the air tickets would be offered at LE760, with a total of two flights per day for each destination.
Similar measures would be applied to Upper Egyptian destinations during winter, encouraging private flight operators to follow suit, he said.
Sameh Al-Hefni, CEO of Egyptair, said holidaymakers would be able to book their flights at the reduced rates starting next week.
Selim said that Arab tourism was coming back to Cairo, after significantly dropping on the back of instability in the capital. Cairo hotels had witnessed a boom this month, he said, with occupancy rates in some of them increasing by 30 per cent.
Despite the drop in tourist flows seen in May, there was an 11 per cent rise in tourists from Saudi Arabia and an eight per cent rise in tourists from Bahrain, figures from the ministry showed.
Tourism has been suffering badly since the 25 January Revolution. The sector, which weathered the 2008 financial crisis and recorded $12.5 billion in revenues in 2010, contributing 11 per cent to the country's GDP with almost 15 million tourists, failed to survive the political turmoil of the post-revolutionary period.
Its contribution to the country's foreign reserves dropped significantly in 2011, generating revenues of $8.7 billion.
In 2012, the sector picked up, and about 11.5 million tourists visited the country, generating some $10 billion in revenues.
However, these advances were reversed in 2013 following the ouster of former president Mohamed Morsi and the aftermath of the dispersal of the pro-Morsi sit-ins in Rabaa Al-Adaweya and Al-Nahda Square.
The country's revenues from tourism plunged 41 per cent to $5.9 billion last year.


Clic here to read the story from its source.