CAIRO - The young revolutionaries have not only had an impact on political and social life, but also on the media production field, making the media more constructive. Wael Abdullah is the manager of Wellsbox, a private production company with a new vision. The company makes online videos, most of which have a political message or correct religious misunderstandings in a simple, modern way for the benefit of the viewers. ''My dream is not to become a famous or make a profit, but to encourage respectable artistic works that don't violate Egyptian ethics,'' Wael explains. Over 30 of his company's videos and songs, designed to increase awareness, have been launched on the Internet; they can be accessed via social networking sites like YouTube, Facebook and Twitter. Some of these works have political titles connected with the events in Tahrir Square, the epicentre of the Egyptian revolution, and their purpose is to correct rumours that the demonstrators are thugs. Wael launched his production company two years ago and its works are of a high quality. Baltagiya (Thugs), Thawra (Revolution), Moshtaq (Eager To), Ya kesh Ywalea'! (Damn It!) and Anzel Ghalasa (To Vote no Matter What the Result) are some of the clips recently produced by the company. Wael, a fine arts graduate, told this paper that the voices of the singers, the composers and the ideas have all contributed to the success of his works. Most of the people who act in his works are young doctors, engineers and undergraduates, who are very close to the Egyptian youth and can reach their hearts. Most of them don't seek stardom but just want to produce works of benefit to society. "My singers are respectable in a society where singers are often thought of as being irresponsible, using their bodies and the way they dress to attract attention, rather than working hard to create something of artistic value," adds Wael. Most of the singers who work for the company are volunteers, who enjoy writing poetry, singing and composing, and want to impart a respectful message to the audience. ''We want to launch a new kind of online video and song with a respectful message for Egyptian society,'' Wael told The Egyptian Gazette, adding that he is preparing to launch a new videoclip which he and his assistant are producing in their small studio in Heliopolis. The equipment his team use is not very expensive when compared with that used by most private channels, that are normally interested in making money rather than producing anything that is edifying. Most private satellite companies produce talk shows, awareness campaigns and political songs that are tremendously costly; Wael believes they could produce something better if their vision and planning were better. "In Egypt we don't have specialists in the field of production and design. Many people working are lacking in skill and only produce works to make money, not with any message or aim," said Wael, who hopes to do more study and research in his chosen field.
