For more than three decades, Al Ahly Sabbour's journey has gone beyond building real estate projects; it has been about creating holistic life experiences that embody excellence and leadership. The year 2025 stands as a living testimony to the success of the company's advanced strategy, reflected in all its practices and project concepts, offering innovative solutions that meet clients' aspirations and anticipate their future ambitions. Today, after turning its extensive expertise into achievements that mirror aspirations, Al Ahly Sabbour asserts its position as the first choice for anyone seeking a rewarding investment, a home that embodies ambition, or an extraordinary lifestyle that exceeds expectations. Four Pillars: A New Chapter in Al Ahly Sabbour's Success Story in 2025 The year 2025 marked a pivotal turning point in Al Ahly Sabbour's journey, as it demonstrated the strength of its advanced strategy and its ability to transform long-term vision into tangible achievements that reshaped the urban development landscape. This success was built on four main pillars: forging value-creating partnerships, selecting promising strategic destinations, innovating new project concepts, and pursuing regional expansion through the export of Egyptian expertise. These pillars not only reinforced the company's position but also entrenched its leadership as a developer capable of transforming three decades of experience into a renewed force that creates real, sustainable value for clients and society. First Pillar: Strategic Partnerships: From Competition to Collaboration In 2025, the strategy of strong partnerships emerged as one of the key drivers of Al Ahly Sabbour's success, establishing a new approach based on integration and collaboration instead of direct competition. The real estate market was no longer just an arena for rivalry or share distribution, but a platform for creating broader added value, reflected in the quality of the final product and an enhanced customer experience. Selecting the right partners was the decisive factor in this transformation; every partnership combined complementary expertise, shared resources, and aligned visions. Recent ventures on the North Coast have demonstrated the viability of this approach, where strategic alliances have directly influenced project innovations, enhanced product quality, enriched customer experiences, and strengthened the market value of projects. This shift was not merely a tactical choice, but the beginning of a new era in the real estate sector, where strategic partnerships play the central role in driving innovation, accelerating implementation, and expanding impact. It reaffirmed Al Ahly Sabbour's position as a pioneering developer, opening the way for a new model of success built on the power of collaboration. Second Pillar: Strategic Destinations: The Core of the Vision and the Constant Success Factor For more than thirty years, one common denominator has underpinned Al Ahly Sabbour's successes: the ability to select strategic destinations, investing in locations with sustainable growth opportunities and long-term demand. This forward-looking vision was not merely an investment decision but a foundation that cemented the company's position as a developer always one step ahead of the market. In Mostakbal City, East Cairo, Al Ahly Sabbour holds the largest land portfolio in the city, spanning more than 1,000 feddans across seven major projects, making it the first developer to establish an integrated community where the first families have already moved in. This year, the company reinforced its leadership by launching the At East project on the last plot of land in Phase One, introducing the innovative concept of Roofscape Apartments, a first-of-its-kind idea that provides private rooftop spaces designed as social and recreational hubs, thereby setting new standards for modern residential living. On the North Coast, the company strengthened its presence in Ras El Hekma and Sidi Heneish, two of the most promising destinations for investment and tourism. In Sidi Heneish, the company launched the Summer project and, at the beginning of this year, unveiled its second phase, Summer Vibes, as a fully integrated family destination featuring contemporary designs and comprehensive amenities. Today, the company's land portfolio in the region has reached 1,222 feddans, raising its total to five major projects, following the launch of two new developments within just two months in 2025 (YOUD and Ten Islands). With this, Al Ahly Sabbour reaffirms its long-term commitment to transforming the North Coast into a world-class investment and tourism hub. Third Pillar: Innovative Concepts: Redefining the Urban Living Experience Choosing the destination is only the beginning; the real value lies in the innovative concepts that make the difference. Here, Al Ahly Sabbour has distinguished itself by introducing new models of modern living, where the experience goes beyond buildings and units to embrace a holistic philosophy that addresses diverse lifestyles and needs, whether for large or small families, young professionals, or individuals seeking a smart investment and a destination that matches their evolving way of life. YOUD – A Smart Community with an Innovative Vision In Ras El Hekma, one of the North Coast's most attractive areas for investment and growth, YOUD, launched in partnership with Jedar Real Estate, is redefining the relationship between people and nature. Its uniqueness lies not only in its prime location but also in its exceptional design approach to land distribution. Spanning 164 feddans, the project allocates 50 feddans for beachfront and 114 feddans for residential units, complemented by open spaces and green landscapes, with a beachfront stretching 1,050 meters. Built-up areas account for just 12%, leaving 88% dedicated to greenery and amenities. The master plan unfolds across six terraced levels, ranging between 20 and 42 meters in elevation, ensuring panoramic views and maximum privacy. YOUD's philosophy can be summed up in one phrase: "Wherever you are, water will always be within sight." Ten Islands – Own Your Private Beach for the First Time in Egypt Along the same stretch, Ten Islands, developed in collaboration with Reedy Group for Real Estate Developments, introduces a groundbreaking coastal design concept that, for the first time in Egypt, offers every unit its own private beach. The project features a chain of crystal lagoons extending 10 kilometres, with a unique master plan dividing them into ten islands. This creates an exclusive community of villas only, delivering ultimate privacy and an innovative design that caters to the needs of the modern family. The architectural style draws inspiration from California, giving the project a rare blend of privacy and a one-of-a-kind seaside experience. With this, Al Ahly Sabbour strengthens its pioneering position by presenting a coastal living concept that rivals the world's finest destinations. The Mornings – Egypt's First Own-to-Rent Project In the heart of New Cairo, Al Ahly Sabbour launched The Mornings, Egypt's first-ever "Own-to-Rent" model, in collaboration with BirdNest, a leading company in unit management and leasing. This strategic partnership extends beyond rental services and operational management; it encompasses the project's entire development stage, ensuring maximum value for both owners and tenants. Through this innovative model, investors can secure a steady income once 55% of the unit's value is paid over a period of 3.5 years, with the flexibility to settle the remaining balance through rental returns. This creates a smart, safe, and hassle-free ownership and investment experience. The Mornings thus emerges as an investment model tailored to meet the needs of new generations seeking multiplied value. Fourth Pillar: Regional Expansion and Knowledge Transfer Al Ahly Sabbour's success has extended beyond Egypt through Wadi Zaha in the Sultanate of Oman, developed in partnership with Oman's Ministry of Housing and Urban Planning. This marks the company's first regional project and is part of a plan to develop three major projects spanning 100 feddans, with investments of 440 million Omani Rials, a pivotal step toward transferring its expertise to promising markets. Located at the heart of Sultan Haitham City, the Sultanate of Oman's first fully integrated smart city, the project embodies the concept of smart, sustainable communities aligned with Oman Vision 2040. With architectural designs that balance modernity and nature, the project showcases Al Ahly Sabbour's ability to deliver an integrated model of real estate excellence that transcends local boundaries. 2025... A Year of Cemented Leadership and a Leap into the Future The year 2025 proved to be more than just a milestone in Al Ahly Sabbour's journey; it was a defining chapter that consolidated its local leadership and launched its regional presence. From forging strategic partnerships to selecting promising destinations, innovating new concepts that redefine urban living, and ultimately transferring its expertise into regional markets, the company continues to set new benchmarks for the future of real estate. With this approach, Al Ahly Sabbour affirms that it is not only a pioneering real estate developer but also a driving force shaping the urban future of Egypt and the region, opening wider horizons of trust, opportunity, and growth for its clients and investors.
