The closing of the seventh round of the marketers' league conference, the largest and most important conference in marketing and management field ended with amid unprecedented success, in the presence of a large number of officials and marketers from around the world, and with the participation of major Egyptian and international companies, including Halla Al Kassm, CEO of Carina , Angelos Krasonis, Regional Director of CHUBB Insurance, Walid Hassouna, CEO of VALU, Ghada Ghaith, Head of Corporate Communications at E BANK and finally the participation of paytabs company The conference aimed to develop the marketing, investment and management system through the convergence of influential leaders from various companies and economic institutions in Egypt and the world. Dr. Ibrahim Hegazy, Head of the Academic Unit of Marketing at the American University in Cairo, participated in the speeches of the seventh round of the conference. As well, Dr. Wael Qurtam, Professor of Marketing at the Faculty of Commerce, at Cairo University and the British University, Dr. Ramy Khodeir, a marketing expert at Misr International University and ESLSCA University, and finally Ihab Gohar, the founder of Animation Advertising Agency. The conference, in its seventh round, was keen to honor a number of inspiring and influential personalities, foremost of which is the name of the businessman, Engineer Hussein Sabbour, and the award was received by his son, Engineer Ahmed Sabbour as a representative for him, Mahmoud Al-Arabi and his grandson Mr. Islam Al-Arabi received his trophy, Mrs. Anissa Hassouna, a member of the Egyptian parliament, and a cancer fighter, Media Hub was honored for the general supervision of the Pharaohs' Golden Parade, as well as Maestro Nader Abbasi, the epic leader in the mummies Golden Parade ceremony, and a group of the team as Ahmed Al-Mursi and Mazen Al Motagawel, the directors & DOP and the executive producer Adel Abdullah. The conference also honored the world famous swimmer, Nagwa Ghorab. Samer Farrag, the Chairman & CEO of San & Sam, and the founder of The Marketers League, said that the great success achieved in the seventh round, which was praised by all the attendees, was different from the previous rounds, especially as it came in light of difficult global conditions and challenges. As Samer Farrag stressed that the process of global digital transformation and reliance on artificial intelligence topped the work of the seventh round especially that the fields of marketing and artificial intelligence converge in many systems that help in predicting the market, automating operations, and making appropriate decisions. The Chairman of San nd Sam explained that the world is witnessing a huge digital pounce, in all fields, especially the marketing sector, so it was necessary to accelerate the expansion of the digital transformation process, after relying significantly on augmented reality and virtual reality in the marketing process since The beginning of the pandemic in particular, in addition to the revival of the E-Commerce. Samer Farrag stressed that the upcoming rounds of the conference will always be in line with global trends and continuous development in the field of digitization.
