EGY MAPS announced the launch of its real estate online platform, which collects more than 50 real estate developers with a total of 100 diversified real estate projects located in the New Administrative Capital (NAC), as stated in a press conference held by the company. Chairperson of EGY MAPS, Mohamed Hamza, said that the company decided to showcase projects in the NAC on the platform due to its importance as a smart and sustainable city that is witnessing an urban boom with wide diverse projects, in addition to a strong demand from clients for the projects in the city. He pointed out that the platform is transforming the projects that are still under construction in the NAC into a 3D interactive experience in order to display the projects at the present time during their implementation and their future final shape after the completion of the implementation to let the client feel that they are part of the project and that they can visualise it. Hamza further noted that the platform allows real estate companies exhibiting their projects to communicate with clients anywhere in the world and to reach new clients regionally and globally without the need to travel to see the project on the ground or the project's maquette, which is part of the company's plan to develop a platform that keeps pace with global technological developments. CEO of EGY MAPS, Ahmed Allam, said that with regard to the advantages obtained by real estate developers who showcased their projects on the platform, the website can facilitate the presentation of projects and the services they provide as well as offer innovative marketing solutions to promote and advertise the developer and reach real estate brokers easily. He added that the platform started with the projects that have been launched in the NAC as a first phase and that it will eventually include projects from New Alamein, New Mansoura, Mostakbal City, and other new cities nationwide. Mostafa Mohsen — a research and development consultant — said that about EGP 30m has been invested in the platform so far, and it is planned to increase this value with more projects in the coming period to keep pace with technological developments and add them on the platform instantly, so that innovation remains at the forefront of the service, with new services and elements being added constantly. Mohasen pointed out that the platform targets 100,000 visits monthly, in addition to 70,000 new subscribers monthly, which is the target that the company plans to reach in record time, especially with its plan to constantly add new projects to the platform.
