Egypt's stocks mixed on Tuesday as main gauge EGX 30 falls 0.63%    IMF upgrades Egypt's real GDP growth 2022 forecasts to 5.6%    Al Khair River starts trading on Egypt's stock exchange today    Egypt works on charting cooperation strategies with international institutions for 5 years: Al-Mashat    Maha karara joins AAIB as Head of Corporate Communications, Sustainability    Over 2.4 million newborns examined for hearing impairment: Health Ministry    Netflix releases trailer of Arab adaption of 'Perfect Strangers' film    Balqees to headline concert celebrating launch of streaming giant LIVENow in MENA    Sawsan Badr to be honoured at Aswan Women Film Festival    Al-Sisi follows up on 'Great Transfiguration Project' in St. Catherine    Cairo, London stress need to strengthen cooperation to face climate change    Foreigners account for 22.6% of Egypt's T-bills issuances in 1H 2021: CBE    MP Abdel Hady Al-Qasby calls government to facilitate and support NGOs    Egypt's ambassador to Italy passes away    Egypt confirms readiness to help African countries face terrorism and extremism    An estimated 235 million people needed humanitarian assistance and protection in 2021, an increase of 40% compared to 2020: IOM Egypt    Egypt, DRC discuss water cooperation during WYF    Egypt, DR Congo discuss boosting bilateral cooperation during WYF    Cameroonian police probe assault on three Algerian journalists covering AFCON    Pharaohs start AFCON 2021 campaign with fierce clash against Nigeria    Foreign Ministry opens capacity building course for French-speaking African diplomats    BRICS development bank admits Egypt as new member    Nermien Ismail Schools opens a new campus in O'West    Netherlands Embassy, E7kky Magazine celebrate success of 21 Egyptian women    Women make up 45% of Egyptian Atomic Energy Authority staff    Yas Island hosts travel partners at Formula 1 Etihad Airways Abu Dhabi Grand Prix 2021    Olaf Scholz becomes Germany's new leader, ending Merkel 16-year historic era    Egypt's trade with Nile basin countries climbs 26% y-o-y in 9 months    The unvaccinated prohibited from entry to Egypt state institutions starting December 1    Egypt's iron and steel exports jump 197% in 8 months    Ethiopia halts work at its embassy in Egypt for 'economic reasons'    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Russia says it's in sync with US, China, Pakistan on Taliban    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    Brazil calls up 8 EPL players for World Cup qualifying    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Sisi calls on House, Senate to commence second legislative sessions on 3, 5 October    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    Qa'a play showing at Lycee El Horreya Theatre, Alexandria is a must go    On International Museum Day, Egypt opens two new museums at Cairo Airport    Old Cairo's Al-Fustat will be revamped on Egyptian President's directives    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Egypt, South Korea have many cultural similarities: Korean Ambassador
Ambassador Hong stressed that there is a need to exert more effort to publicize Korea and revitalize relations between the two countries.
Published in Daily News Egypt on 06 - 12 - 2021

There are many similarities between South Korea, Egypt at the cultural level, said South Korean Ambassador to Egypt, Hong Jin Wook.
He stressed that his country considers itself a loyal friend to Egypt and a strategic partner in the region.
Ambassador Hong stressed that there is a need to exert more effort to publicize Korea and revitalize relations between the two countries.
His remarks came during a seminar on the survey results on the Egyptian people's images of Korea at the Four Seasons hotel on Monday, in cooperation with Mediance, a Korean marketing company in Cairo alongside Nagy research, a research agency also in Cairo, inviting various Korea-related groups such as Egyptian Foreign Ministry officials, professors and students from the Korean Language Department of Ain Shams University, Egyptian journalists, Korean correspondents and Egypt-Korea Digital Ambassadors(EKDA) appointed by the Korean Embassy last September.
The research based on responses from 1,000 Egyptians all across the Egyptian territory was initiated on July of this year for the first time since the establishment of the Korean Embassy to better understand Egyptian people's perception on Korea, thereby obtaining valuable lessons for the Embassy's public diplomacy strategies, which aims to lead more Egyptians to consider Korea as a closer and friendlier partner country.
Among others, the most remarkable part of the results was that more than 90% of the respondents expressed their positive sentiment toward Korea (66% highly positive and 26% somewhat positive) and the dominant keywords to describe Koreans were creative, orderly, well-disciplined, active followed by hard working, sincere and open.
Reflecting the huge popularity of Korean movies worldwide, half of the survey participants chose Korean films in terms of preferred cultural aspect of their interests followed by Korean food (46%), K-pop/music (44%), Korean entertainment shows (41%) and Korean beauty (39%).
Interestingly, aside from electronic appliances, mobile phones and passenger cars which already occupy a huge part of the local market, the respondents also showed their interests in Korean medical (41%) and skincare (37%) products as desired items to be seen in Egypt.
In the aspect of Korea's image related to Covid-19, the respondents said that they have encountered Korean government's response after Covid-19 (72%), Korea's assistance to Egypt fighting Covid-19 (61%), Korean government's aid in medical expenses for treating infected people (47%) and rapid Covid-19 testing (45%).
Since the research was carried out through online polling considering Covid-19 situation, approximately 70% of the sample groups were concentrated between the age of 16 to 30, therefore, the survey results are deemed somewhat future-oriented. These young groups showed their interest in participating more in Korea-related on/offline events in spite of the pandemic situation to better know about Korea.
Ambassador Hong said that recognizing the importance of public diplomacy to make our two countries' great relations sustainable and future-oriented, he will set up a meticulous and customer-friendly plan for the Embassy's public diplomacy programs for 2022 reflecting the survey results and the voices from today's attendees.


Clic here to read the story from its source.