Sydney in turmoil after stabbing of prominent bishop    Russia eyes lunar nuclear energy facility in joint Moon base with China    Israel's debt soars as it kills more civilians in Gaza    Shoukry meets with UN Senior Humanitarian Coordinator for Gaza    Prime Minister oversees 'Decent Life' healthcare initiatives, Universal Health Insurance progress    Egypt forms supreme committee to revive historic Ahl Al-Bayt Trail    China pours $281m liquidity to bolster business activity    Dollar remains steady, yen declines    US awards Samsung $6.4b chips grant for Texas project    Egypt's local gold prices hike on mid-Monday    Debt swaps could unlock $100b for climate action    Sharm El Sheikh Real Estate partners with Prime Hospitality for unit management    Arabia Hotels initiates Fairmont Hotel construction at Sun Capital    Gold prices surge in Egypt following Middle East tensions    Nigeria pioneers deployment of revolutionary Meningitis vaccine    US Steel shareholders approve Nippon Steel buyout    Acts of goodness: Transforming companies, people, communities    US awards TSMC $6.6b subsidy for Arizona chip production    Eid in Egypt: A Journey through Time and Tradition    President Al-Sisi embarks on new term with pledge for prosperity, democratic evolution    Amal Al Ghad Magazine congratulates President Sisi on new office term    Tourism Minister inspects Grand Egyptian Museum, Giza Pyramids    Egypt's healthcare sector burgeoning with opportunities for investors – minister    Egypt advances waste management with new sanitary landfills    Egypt starts construction of groundwater drinking water stations in South Sudan    Russians in Egypt vote in Presidential Election    Egyptian, Japanese Judo communities celebrate new coach at Tokyo's Embassy in Cairo    Uppingham Cairo and Rafa Nadal Academy Unite to Elevate Sports Education in Egypt with the Introduction of the "Rafa Nadal Tennis Program"    Egypt's powerhouse 'The Tank' Hamed Khallaf secures back-to-back gold at World Cup Weightlifting Championship"    Financial literacy becomes extremely important – EGX official    Euro area annual inflation up to 2.9% – Eurostat    Egypt builds 8 groundwater stations in S. Sudan    BYD، Brazil's Sigma Lithium JV likely    WFP delivers 1st Jordan aid convoy through Israeli crossing    UNESCO celebrates World Arabic Language Day    Motaz Azaiza mural in Manchester tribute to Palestinian journalists    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Going Greener: Etisalat Misr embraces sustainability contributing to cleaner Nile
Etisalat Misr inaugurates its contribution to more circular economy through partnership with Bassita Social Enterprise
Published in Daily News Egypt on 15 - 07 - 2021

The World Economic Forum-backed initiative Global Plastic Action Partnership (GPAP) has estimated that 8 million tonnes of plastic waste leak into the world's water resources each year.
The GPAP's Annual Impact Report 2020 stressed the urgent need for collective action worldwide to create meaningful and sustainable change.
In its efforts to reduce the current trajectory, Etisalat Misr partnered with Bassita Social Enterprise within its Corporate Social Responsibility agenda to encourage the reduction of plastic leakage into the Nile River, putting forward transitioning towards a more circular economy for Egypt.
Co-founded in July 2018 by Egyptian startup Bassita, VeryNile is a community grown service that raises awareness of the importance of protecting and saving the environment.
The inauguration took place with the presence of Etisalat Misr's CEO Hazem Metwally and Chief Corporate Affairs Officer Khaled Hegazy, with more than 20 employees and participants from VeryNile.
"Today we have learnt how little behaviors that we usually do can turn into big problems. Increasing waste disposal into the Nile pollutes our arteries of life. It requires awareness to change behavior, to consciously reduce plastic consumption and to actively promote responsible and sustainable solutions, working towards eradicating plastic pollution" said Hazem Metwally.
Recycling for Profit: The New Green Business Frontier
During the visit to Qursaya, a Nile island in Cairo, with their blue and green shirts, gloves, boots, and large trash bags, Etisalat Misr and VeryNile employees patrol the River Nile on boats to collect garbage and clean their immediate ecosystem. They transferred the un-organic waste to the recycling center, where the resident women on the island turn the plastic into reusable products, generating revenue through a marketplace provided by VeryNile.
"We're very happy that there is an increase in the demand for recycled products. What you see as waste, we see as an opportunity" said one of the women at the recycling hub, supporting local artisanship.
Through the partnership between Etisalat and Bassita, VeryNile is helping marginalized communities in Egypt; garbage collectors, fishermen and the local residents including the women to get a profit margin while saving the environment at the same time.
In its efforts to enforce environmentally conscious consumerism, the employees participate in the renovation and the painting of fishermen boats. Additional medical caravans were provided to support the island's local community and access to health services.
Channeling group efforts for a sustainable future
The visit is one of many future visits planned by Etisalat Misr in partnership with VeryNile; as part of the corporate engagement programme "Responsible Employee" building towards a sustainable future for all through promoting environmental consciousness, community engagement and eco-friendly solutions.


Clic here to read the story from its source.