Egypt's current account gap narrows, but overall BoP records deficit    Egypt's PM reviews debt reduction strategy, eyes more private investment    Egypt hosts international neurosurgery conference to drive medical innovation    Egypt, India discuss expanding industrial, investment partnerships    World Bank proposes Egypt join new global health initiative    Egypt's EDA discusses Johnson & Johnson's plans to expand investment in local pharmaceutical sector    I won't trade my identity to please market: Douzi    Sisi sends letter to Nigerian president affirming strategic ties    Egypt welcomes 25-nation statement urging end to Gaza war    Egypt, Senegal sign pharma MoU to unify regulatory standards    Egyptian pound ticks down in early Tuesday trading    Famine kills more Gaza children as Israel tightens siege amid global outrage    Kuwait's Crown Prince, Egyptian minister discuss strengthening cooperation    Egyptian Drug Authority discusses plans for joint pharmaceutical plant in Zambia    Egypt's FM seeks deeper economic, security ties on five-nation West Africa tour    Two militants killed in foiled plot to revive 'Hasm' operations: Interior ministry    Egypt foils terrorist plot, kills two militants linked to Hasm group    Egypt, Somalia discuss closer environmental cooperation    Egypt exports 175K tons of food in one week    Giza Pyramids' interior lighting updated with new LED system    Egypt's EHA, Huawei discuss enhanced digital health    Foreign, housing ministers discuss Egypt's role in African development push    Korea Culture Week in Egypt to blend K-Pop with traditional arts    Egypt, Uruguay eager to expand trade across key sectors    Egypt reveals heritage e-training portal    Three ancient rock-cut tombs discovered in Aswan    Sisi launches new support initiative for families of war, terrorism victims    Egypt expands e-ticketing to 110 heritage sites, adds self-service kiosks at Saqqara    Egypt's Irrigation Minister urges scientific cooperation to tackle water scarcity    Palm Hills Squash Open debuts with 48 international stars, $250,000 prize pool    Egypt's Democratic Generation Party Evaluates 84 Candidates Ahead of Parliamentary Vote    On Sport to broadcast Pan Arab Golf Championship for Juniors and Ladies in Egypt    Golf Festival in Cairo to mark Arab Golf Federation's 50th anniversary    Germany among EU's priciest labour markets – official data    Paris Olympic gold '24 medals hit record value    A minute of silence for Egyptian sports    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Going Greener: Etisalat Misr embraces sustainability contributing to cleaner Nile
Etisalat Misr inaugurates its contribution to more circular economy through partnership with Bassita Social Enterprise
Published in Daily News Egypt on 15 - 07 - 2021

The World Economic Forum-backed initiative Global Plastic Action Partnership (GPAP) has estimated that 8 million tonnes of plastic waste leak into the world's water resources each year.
The GPAP's Annual Impact Report 2020 stressed the urgent need for collective action worldwide to create meaningful and sustainable change.
In its efforts to reduce the current trajectory, Etisalat Misr partnered with Bassita Social Enterprise within its Corporate Social Responsibility agenda to encourage the reduction of plastic leakage into the Nile River, putting forward transitioning towards a more circular economy for Egypt.
Co-founded in July 2018 by Egyptian startup Bassita, VeryNile is a community grown service that raises awareness of the importance of protecting and saving the environment.
The inauguration took place with the presence of Etisalat Misr's CEO Hazem Metwally and Chief Corporate Affairs Officer Khaled Hegazy, with more than 20 employees and participants from VeryNile.
"Today we have learnt how little behaviors that we usually do can turn into big problems. Increasing waste disposal into the Nile pollutes our arteries of life. It requires awareness to change behavior, to consciously reduce plastic consumption and to actively promote responsible and sustainable solutions, working towards eradicating plastic pollution" said Hazem Metwally.
Recycling for Profit: The New Green Business Frontier
During the visit to Qursaya, a Nile island in Cairo, with their blue and green shirts, gloves, boots, and large trash bags, Etisalat Misr and VeryNile employees patrol the River Nile on boats to collect garbage and clean their immediate ecosystem. They transferred the un-organic waste to the recycling center, where the resident women on the island turn the plastic into reusable products, generating revenue through a marketplace provided by VeryNile.
"We're very happy that there is an increase in the demand for recycled products. What you see as waste, we see as an opportunity" said one of the women at the recycling hub, supporting local artisanship.
Through the partnership between Etisalat and Bassita, VeryNile is helping marginalized communities in Egypt; garbage collectors, fishermen and the local residents including the women to get a profit margin while saving the environment at the same time.
In its efforts to enforce environmentally conscious consumerism, the employees participate in the renovation and the painting of fishermen boats. Additional medical caravans were provided to support the island's local community and access to health services.
Channeling group efforts for a sustainable future
The visit is one of many future visits planned by Etisalat Misr in partnership with VeryNile; as part of the corporate engagement programme "Responsible Employee" building towards a sustainable future for all through promoting environmental consciousness, community engagement and eco-friendly solutions.


Clic here to read the story from its source.