Egypt's stocks end this week in mixed notes as benchmark EGX 30 falls 1.37%    FIFA intensifies push to stage men's World Cup every 2 years    Global institution leaders discuss with vaccines manufacturers accelerating production, distribution    Egypt received plan from DR Congo to resume AU-sponsored GERD talks: FM Shoukry    Remittances from Egyptians abroad grow 13.2% in FY2020/21– central bank    Egypt's Dabaa nuclear plant: contribution to social and economic development    Hezbollah-organized fuel arrives in crisis-hit Lebanon    UN chief urges 'rapid' emission cuts to curb climate change    Cote d'Ivoire's Haller scores 4 goals as Ajax routs Sporting Lisbon in CL    With foreign funds frozen, Afghan aid groups stuck in limbo    Cairo welcomes UNSC presidential statement on GERD    Egypt's PM attends signing of ministerial agreement to implement WB-funded project to reduce air pollution in Greater Cairo    Egyptian expats' remittances hike to all-time high of $31.4 bln in FY 2020/21: CBE    Monetary Policy Committee of Egypt's CBE to review interest rates on Thursday    Live score: Club Brugge v Paris Saint-Germain (UEFA Champions League)    Egypt records highest daily rise of coronavirus cases since mid-June    The Egyptian Mawlawiya troupe's concert at Al-Gumhouriya Theatre is a must go    Don't miss the AUC's webinar on Human Rights and the Built Environment Lifecycle    Development report launched    A cover for terror    Borhane Alaouié (1941-2021): The auteur's shadow    Jordan hosts energy meeting today to discuss transporting Egyptian gas to Lebanon    Russia permits airlines to resume flights from 49 cities to Egypt    Egypt's Abu Soma Development partners with KOMPASS Education    Sisi: coronavirus vaccines in Africa 'far less' than actual needs    Egypt gives emergency use approval for locally manufactured Sinovac/VACSERA COVID-19 vaccine    Egypt makes COVID-19 vaccination mandatory for all those aged over 18 in education sector    Orange Egypt Introduces Amazon Prime Video    Tokyo Olympics: Cautious opening ceremony, shy start for Egyptians in competitions    Mallawi Museum in Upper Egypt holds recycling workshop for children during Eid Al-Adha    Egypt keen on stable tax policies to attract more investors: Finance Minister    Sudan declares state of emergency as water goes beyond Merowe Dam capacity    Niagara Falls illuminated in Egyptian flag to mark 23 July Revolution anniversary    Capital flows into EM keep recovering after March 2020 slump: Central Bank of Egypt    1 child orphaned every 12 seconds due to COVID-19-associated death: World Bank    Egypt, Japanese Olympic Committee discuss boosting sports cooperation    Ethiopia ready to resume dam talks with no legally binding agreements: Ethiopian official    US emphasises AU's role in mediating Ethiopian damdispute    Sunken city of Thônis-Heracleion in Egypt's Abu Qir bay yields new archaeological treasures    New films, concerts, and destinations for Eid Al-Adha holidays    Egypt, Oman discuss enhancing bilateral economic, investment relations    Al Ahly v Kaizer Chiefs: Cairo giants eye 10th CAF Champions League title    Tunisia hopes to have a UN role in resolving Egypt-Ethiopia dam dispute    Egypt denounces Ethiopia's move to start second filling of giant dam    APO Group enters new exclusive agreement with Getty Images on African press releases and images    On International Museum Day, Egypt opens two new museums at Cairo Airport    Egypt's Ahly is establishing a new stadium, expected to be 'sports complex'    Old Cairo's Al-Fustat will be revamped on Egyptian President's directives    

Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.

Etisalat Misr partners with Bassita to contribute to a Cleaner Nile
Published in Amwal Al Ghad on 12 - 07 - 2021

Etisalat Misr inaugurated on Monday its contribution to a more circular economy through a partnership with Bassita Social Enterprise, aiming to encourage the reduction of plastic leakage into the Nile River.
The partnership comes within Etisalat Misr's Corporate Social Responsibility agenda.
Co-founded in July 2018 by Egyptian startup Bassita, VeryNile is a community grown service that raises awareness of the importance of protecting and saving the environment.
The inauguration took place with the presence of Etisalat Misr's chief executive Hazem Metwally and chief corporate affairs officer Khaled Hegazy along with more than 20 employees and participants from VeryNile.
According to the World Economic Forum-backed initiative Global Plastic Partnership (GPAP), there are an estimated amount of 8 million tonnes of plastic waste leaks into the world's water resources each year.
GPAP's recent Annual Impact Report 2020 stressed the urgent need for collective action worldwide to create meaningful and sustainable change.
"Today we have learnt how little behaviors that we usually do, can turn into big problems. Increasing waste disposal into the Nile pollute our artery of life. It requires awareness to change behavior, to consciously reduce plastic consumption and to actively promote responsible and sustainable solutions, working towards eradicating plastic pollution" Hazem Metwally said.
Recycling for Profit: The New Green Business Frontier
During the visit to Qursaya village, with their blue and green shirts, gloves, boots and large trash bags, Etisalar Misr and VeryNile employees patrol the River Nile on boats to collect garbage and clean their immediate ecosystem. They provided the un-organic waste to the recycling centre, where the resident women on the island turn the plastic into reusable products, generating revenue through a marketplace provided by VeryNile.
Qursaya is an island located in the metropolitan region of Cairo near the western Nile shore south of Roda Island and near of Dahab Island.
Etisalar Misr and VeryNile employees patrol the River Nile on boats to collect garbage and clean their immediate ecosystem in Qursaya
"We're very happy that there is an increase in the demand for recycled products. What you see as waste, we see as an opportunity" said one of the women at the recycling hub, supporting local artisanship.
Through the partnership between Etisalat and Bassita, VeryNile is helping marginalised communities in Egypt, garbage collectors, fishermen and the local residents including the women to get a profit margin while saving the environment at the same time.
In its efforts to enforce environmentally conscious consumerism, the employees take part in the renovation and the painting of fishermen boats. Additional medical caravans were provided to support the island's local community and access to health services.
Channeling Group Efforts for a Sustainable Future
The visit was one of many future visits planned by Etisalat Misr in partnership with VeryNile. It was part of its corporate engagement programme "Responsible Employee" building towards a sustainable future for all through promoting environmental consciousness, community engagement and eco-friendly solutions.
"Egypt is home to a rich abundance of biodiverse marine ecosystems, with our pristine natural environment providing us with a gift that we have treasured for thousands of years and one that we must pass down to future generations." Khaled Hegazy said.
"Etisalar Misr is committed to engaging, learning and contributing with others to bring forward more solutions and successes to scale."

Clic here to read the story from its source.