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24th Shanghai Film Festival marks Communist Party of China centenary
Array of excellent Chinese and foreign films to add glamour of film art to Shanghai
Published in Daily News Egypt on 14 - 06 - 2021

The 24th Shanghai International Film Festival (SIFF) kicked off, on Saturday, at the Shanghai Grand Theatre with the Golden Goblet Ceremony and the Red Carpet.
This edition of the SIFF, which will last for 10 days, bears the mission of creating a genuine celebrating ambiance for the centenary of the founding of the Communist Party of China. It also seeks to promote the high-quality development of Chinese films, and meet the cultural needs of the people, according to a press release.
An array of excellent Chinese and foreign films will add the glamour of film art to Shanghai, and the filmmakers, in their unique ways, will pay tribute to the new era, and set sail on the new journey.
At the Golden Goblet Ceremony, Yan Xiaoming, Member of the Leading Party Group and Deputy Director of China Media Group, delivered a speech and announced the opening of the festival.
Zhou Huilin, Member of the Standing Committee and Head of the Publicity Department at the Shanghai Municipal Committee of the Communist Party of China, also delivered a speech. Other attendees at the event included: Chen Tong, Deputy Mayor of Shanghai; Meng Xianglin, Executive Deputy Director of China Film Administration; and other leaders.
At the Golden Goblet Ceremony, film performance artist Tian Hua, director Zhang Yimou, actor Zhang Yi, and actress Zhou Dongyu shared their indissoluble bond with film art with the theme Our Era.
"Although we are at different ages and have different experiences, as filmmakers, we have the same wish, and that is to make more fine films, to live up to the expectation of the audience, and to pay tribute to the great era," they jointly said.
Later, the Juries for each category of the Golden Goblet Awards appeared collectively. Huang Jianxin, Jury President for the main competition, emotionally recalled attending the various editions of the SIFF since its birth in 1993.
Facing the upcoming judging work, Jianxin expressed his expectation that the juries can speak freely and fully exchange ideas, adding, "We will definitely give each entry the greatest respect and the most objective evaluation."
At the ceremony, Chinese actors Zhu Yilong, Huang Zhizhong, Xi Meijuan, and Liu Ye jointly announced the 13 shortlisted films in the main Golden Goblet Awards competition.
The main actors of the opening film of this year's SIFF, 1921, sang the song Youth at the ceremony. The film's creative representatives include: Huang Jianxin; Zheng Dasheng; Ren Ning; Yu Xi; Huang Xuan; Yuan Wenkang; Liu Haoran; Wang Renjun; Zhang Songwen; Zu Feng; Dou Xiao; Liu Jiayi; Hu Xianxu; Li Chen; Zhang Youhao; and Wang Yixuan. They collectively made an appearance and shared the mental journey of creating this film.
Communist Party of China's centenary
The 24th SIFF, taking place under the theme of the centenary of the Communist Party of China's founding, is dedicated to creating a genuine celebratory ambience.
Among these celebrations, there is a special category, titled A Hundred-Year Journey – Red Film Art, which will screen 12 new and old films including the films Song of Youth, Heroic Sons and Daughters, The Wandering Earth, Sacrifice, Days and Nights in Wuhan, and Liuqing.
These will revisit the Chinese people's great journey of revolution, construction, reform, and revival, led by the Communist Party of China. The category will also allow the audience an understanding of the party's original aspiration, embodied by the heroes.
SIFForum will feature an exchange of ideas, presentation of concepts, and sharing of experiences. It will encourage attendees to be inspired by each other and reach a consensus, boosting the confidence and responsibility of filmmakers to explore new opportunities amidst challenges.
Other events that will be held as part of the festival are: the China Film Industry Summit Forum: Make True the Dream of a Century and Set Sail on a New Journey; and themed forums such as "Marketing Strategy of Mainstream Cinema", "Virtuality And Reality – New Changes in Film Production", and "Yangtze River Delta Film Cooperation Forum".
Chinese and foreign film masters will also exchange ideas on film development and the experience of film creation with industry colleagues in the MasterClass, which will take place through online and offline dialogues.
At the SIFF Market held at the Shanghai International Exhibition Center, the film poster exhibition themed Red Film Art · Tribute to the 100 Years' History of the CPC will showcase the major works celebrating the centenary of the Communist Party of China's founding.
It will also feature the key works along the same theme, created by film institutions from three provinces and one city in the Yangtze River Delta region this year. These film works, exhibited in the form of huge posters, are clear in subject, rich in themes, vivid in storytelling, and diverse in contents.
Echoing the poster exhibition, the crews of The Battle at Lake Changjin, Sniper, Chinese Doctors, and other works appeared on the opening red carpet.
The 24th SIFF is a film event with extensive international influence, held under the guidance of the relevant authorities. This year's event has adopted a series of more sophisticated and complete control measures against the novel coronavirus (COVID-19) pandemic, to ensure the safe and orderly running of offline activities.
At present, the attendance rate at cinemas remains at 75%, and there are also many pandemic control measures at cinemas, including temperature measurement, information registration, disinfection, and cleaning.
At the entrances to the SIFForum and the SIFF Market, integrated equipment combining health code checks, identification, and temperature measurements have been placed. This is to ensure that there are no hidden dangers, while registering the information for pandemic control.
With sound and refined prevention measures, the main sections of this year's SIFF, such as selections, panorama, forums, and markets, have been fully presented. The innovative model of safe festivals has also won the trust of the global film industry.
13 films compete for Golden Goblet Awards
This year, SIFF received 4,443 registered films from 113 countries and regions. Among them, 13 Chinese and foreign feature films will compete for the Golden Goblet Awards in the main competition, whilst five will compete for the Golden Goblet Awards for animation.
A further five documentaries will compete for the Golden Goblet Awards for documentary, and 15 films will compete for the Golden Goblet Awards for short film. During the SIFF, juries for the Golden Goblet Award, composed of Chinese and foreign filmmakers, will select 12 awards including the best film, the jury award, the best director, and the best actor and actress. On the evening of 19 June, the winners will be made public at the Golden Goblet Awards Ceremony.
Among the more than 400 films that will be screened at the 24th SIFF, 73 are world premieres, 42 international premieres, 89 Asian premieres, and 99 Chinese premieres. In addition to the A Hundred-Year Journey · Red Film Art category, these films will be divided into 16 categories, including Premiere Ceremony, Tribute to Masters, SIFF Classics, and Multiple Perspectives, and will be shown in theatres.
In 2015, SIFF launched SIFF World Express. As one of the 15 non-specialised competition international film festivals recognised by the International Federation of Film Producers Associations (FIAPF), it carefully selected the Chinese film candidates for competition and Panorama.
It aims to introduce them to more international film festivals, whilst importing the world's best works from international film festivals. The 15 films at this year's Panorama, including Heart of Gold, My Rhythm, Eye of the Storm, Wolfwalkers, Good Land Rebellion, and Deadly Cuts, are all from SIFF World Express.
The SIFF has been trying to improve the value of the Golden Goblet section, and is actively seeking new breakthroughs. Based on the festival's long-term cooperation with the Cannes Film Market, this year's two major international category A film festivals reached a substantive new cooperation on SIFF YOUNG X.
This project, directed by the Shanghai Film Bureau, and jointly initiated by SIFF and the Cannes Film Market, was announced at the SIFForum on 12 June after 18 months of deliberation and steady progress.
It will take full advantage of the platform influence of SIFF and the Cannes film Market to provide young Chinese filmmakers with broader development space and smoother growth channels.
At this year's SIFF, the offline SIFF market and the International Film and TV Online Market will be held to simultaneously supplement each other. There are nearly 200 registered exhibitors for the SIFF Market, and 402 exhibitors registered for the International Film and TV Online Market from 45 countries and regions.
The International Film and TV Online Market virtually facilitates offline business negotiations to follow up on business cooperation. It also provides international film and television resources for Chinese film and television companies aiming to promote overseas.
The dual-platform mechanism featuring doubled function and mutual empowerment online and offline will help exhibitors at home and abroad to effectively improve the communication efficiency.

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