Al-Sisi leads military funeral for late Military Production Minister    Italy Serie A fixtures (31st matchday)    Dubai hotels ready to welcome foreign visitors as emirate reopens    Farwell to 74-year old Egyptian military production minister El-Assar    Insurance companies' investments in Egypt's T-bills fall 1% April-end    Reuters Analysis: Currency crisis impoverishes Iranians, strains economic defences    French-Turkish tensions mount after NATO naval incident    Syrian, Russian airstrikes in Idlib amount to war crimes, as do jihadist attacks: UN    U.S. President Trump slams Washington Redskins as team re-evaluates name    Rennes buy Lyon striker Terrier for 15 million euros    Samsung Electronics flags 23% growth in second-quarter operating profit    Egypt Oks new customs facilities for purchasing vehicles from abroad    New at Saudi hajj: Bottled holy water, sterilized pebbles    European stocks drop as investors look to economic data, U.S. coronavirus increase    Egypt reports below 1,000 coronavirus cases since May – ministry    BREAKING: Egypt's Sisi to lead military funeral procession for late military production minister El-Assar    Top 50 Women Forum launches #Be Brave Campaign to combat sexual harassment in Egypt    Brazil's president Bolsonaro tested again for novel coronavirus    Coach Arteta wants to keep Ceballos at Arsenal    US to force out foreign students taking classes fully online    TikTok says it will exit Hong Kong market within days    EGP 10bn worth roads implemented in Giza, 6th October: Prime Minister    Egypt Culture Ministry to reopen six museums starting 7 July    Saudi Arabia issues Hajj health protocol against COVID-19    Egypt's military production minister Mohamed El-Assar passes away    Fundamental differences over GERD persist: Egypt's irrigation ministry    Egypt's non-oil private sector sees in June slowest contraction under COVID-19    Egypt's Defence Ministry renamed Ministry of War    Film, pop stars line up for COVID-19 fundraising concert    Disputed Nile dam talks continue for 4th day, but no deal yet    Egypt mobile prices increase 15% due to new NTRA fees, low imports    ‘Gone with the Wind' makes HBO Max return with commentary on slavery    Egypt, IsDB cooperate on 338 projects worth $12.8bn    Egypt, Eritrea vow to ensure Horn of Africa stability    Van Damme mourns death of iconic Egyptian actress Ragaa El-Giddawy    Broadway veteran Nick Cordero dies from virus complications    Oscar-winning Italian composer Ennio Morricone dead at 91    LFF 2020 offers hybrid format adapting to COVID-19 challenges    Egypt sees highest daily COVID-19 recoveries, fewer infections, deaths    Canada should focus on boosting the economy even as debt climbs -analysts    Trump repeats vow to defeat 'radical left' in 4 July speech    Egypt reopens 5 museums, 8 archaeological sites and operates 171 international, domestic flights    Egypt's Zamalek to continue training Thursday, but domestic league participation unclear    Federation of Egyptian Banks denies funding GERD: eletreby    11 coronavirus cases detected at Egyptian Premier League clubs – EFA    Egypt to host World Handball Championship on time despite COVID-19: EHF President    Egypt's parliament Oks amendments to House law amid differences over election    CAF draws timeline for resumed continental championships amid COVID-19    

Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.

Copa Coca-Cola seeks to unearth Egyptian talent for the future
Published in Daily News Egypt on 12 - 02 - 2014

Next week legendary Brazilian football star Pelé will arrive in Egypt for his first visit in 41 years. While much attention is being paid to one of football's all time greats, there is an important reason behind his visit.
In 25 governorates across Egypt, 13-15 year-olds have been playing five-a-side tournaments in youth centres as part of the first stage of the Copa Coca-Cola Cup. Pelé's visit is to launch the governorate stage of the tournament, which will eventually produce a winning team that will travel to Rio De Janeiro to attend the opening ceremony of the Brazil 2014 FIFA World Cup.
"Copa started in Mexico in 1998 and now occurs in more than 60 countries around the world," said Mohamed Hany, Coca-Cola's project manager for the Egyptian competition.
This is the second season in Egypt and Hany explained that the competition has expanded to 4,000 teams around the country with approximately 32,000 players. Under the sponsorship of the Ministry of Youth, the first phase of the competition was held in 200 youth centres around the country.
Last year the winning team had the chance to attend a training camp at London-based team Chelsea FC and participated in a tournament in South Africa. Four Egyptian players were picked for the "Copa All Stars" team and the goalkeeper was named as the best in the competition, said Hany. One player returned from South Africa and joined Egyptian outfit ENNEPI FC.
The teams are made up of eight players, with rolling substitutes. Scouts attend all of the matches to assess and select the most talented players from around the country. "One of our main objectives is to discover new talent. It's also active healthy living and we want everyone to adopt this lifestyle," Hany said, adding: "We want to start building a national team for Egypt across the years."
The scouts are ex-footballers themselves and are assigned to their home governorates, explained Hany. Thirteen players will travel to Brazil, eight players from the winning team and five talented players selected by the scouts. "If there is a good player in a team that loses, this does not mean that he lost his chance. If he is talented he is going to be picked by the scouts and he will have the chance to go [to Brazil]," said Hany.
"It's not only a sports angle, it has a social, economic angle. Social because by just giving the 13-15 year-olds the chance to have an organised tournament … where they have the chance to experience real football matches; this will be a positive usage of their spare time. This is the cultural objective for us. We want to discover talent and give them a real chance."
Hany highlighted that Pelé is the guest of honour for the launch of the next stage of this competition. He explained: "With Pelé coming we want to deliver a message [to the world]: This is Egypt, this is who we are and people are welcome to come to our country and they will have a good time." The legend's visit is also "to encourage the teams and give them the chance to play their number one passion and discover their talents. It's a whole 3D campaign; it's not only about one angle."
Pelé also inspired the tagline for the competition: "If you give everything to football, football will give back."
Hany said: "Pelé gave everything to football and he became the legend.

Clic here to read the story from its source.