Electrolux, the global leader in household appliances has launched a new product generation in Egypt under the iconic brand “Zanussi". The launch marks Electrolux's first move in the Egyptian market following its acquisition of Olympic Group, and comes in line with Electrolux strategy to set Egypt as a regional manufacturing hub for its products. Electrolux has developed the production lines of its Egyptian operation, Olympic Group, to reflect state-of-the-art techniques thus producing modern and innovative products that meet the needs of the Egyptian consumer as well as the needs of other markets in the Middle East and Africa. Commenting on the launch, Eng. Ahmed El Bakry, Chairman & CEO of Olympic Group said, “Electrolux's commitment to strengthen its footprint in the Egyptian market, in this critical phase, reflects confidence in the ability of the Egyptian market to rebound and gain momentum" “This step confirms Electrolux's desire to develop Egypt's white goods industry through integrating the most advanced industrial techniques in this field. We expect this to revive the local household appliances market, and grant the company a competitive edge in Egypt, the most promising emerging market, as well as in other regional markets." Bakry added. “The launch of Zanussi's new generation leverages on 25 years of success since the inception of this Italian brand in Egypt. The new range was chosen following rigorous market studies to meet consumer needs, who will benefit from the combined expertise and strengths of both companies. The new range offers diversified products, some of which are launched for the first time in the local market, at competitive prices, modern and innovative designs, user friendly interface and guaranteed by Olympic Group." Bakry said.
