LAGOS: With the telecommunications operators facing a number of criticism by both the country's regulator and citizens, Glo is hoping that new initiatives can wind back users' hearts and minds. According to Glo Mobile, the company is launching a new billing package that will give customers discounts based on their phone usage. The move is seen as an attempt to shore up their customer base and offer new ways to promote their brand through existing users. Glo FLeXi is being described by the company “as a dynamic tariffing package that depends on the density of traffic on the network at any point in time." The company added that “The system looks at network usage behavior and gives discounts ranging from 0 percent to 99 percent depending on the time of day and their geographical location." With networks in Nigeria facing a number of outages and customer service ratings for telecom operators at low levels of positivity, Globacom argued that “subscribers are guaranteed better network quality on the Glo network as the massive discounts ensure proper utilization of network resources." The company believes that they are positioning themselves with the new billing package as a leader in the sector and hope that existing users will be pleased with their continued effort to boost customer relations with ongoing new packages.
