Comviva, a mobile solutions provider, has partnered with the telecommunication service provider Airtel Africa to deploy their Usage and Retention solution – Dynamic Discounting. By offering dynamic pricing, the company can entice subscribers to switch the timing of their calls and extend the duration of their calls, a statement released by Airtel Africa read. In Gabon where the service has already been launched, over one quarter of customers have enrolled for the services within the first week of the launch. Airtel plans to begin implementing the changes at Airtel Chad, Madagascar, Burkina Faso and the Congo DRC, with each launch in phases. Manoranjan Mohapatra, CEO, Comviva, said, “The growing maturity of the mobile wireless marketplace signals to operators that they must find new ways to sustain revenue growth. Therefore, efficient utilization of network capacity is a vital profit maximizer, whilst the ability to react in real-time with demand-driven pricing propositions is a critical revenue optimizer.” Andre Beyers, chief marketing officer, Airtel Africa, said, “As we expand our footprint in Africa, we continue to focus on value added services to increase our customer base in the region. Dynamic tariffs will improve affordability of telecom services for our customers in base of pyramid segments, who conventionally use the phone for outbound rather than inbound calls, opening up an entirely new target segment. With this solution our customer will further experience reduced congestion at peak traffic times and improved service quality.” BM
