CAIRO: Nawras has been awarded the “Best Customer Strategy" for North Africa and the Middle East during a telecom conference in Dubai. The company was given the prestigious award after it was seen to have effectively attracted new customers and retained existing ones through “innovative strategies and reward programs." The award, which saw Nawras go up against companies from Egypt, Tunsiia, Bahrain, Kuwait and Iran, was given to Nawras “for being dedicated to living the customer experience in every area." The company has recently taken its strategy to social media platforms where direct interaction with team members has seen the popularity of this medium soar and given Nawras another active channel for dialogue with its valued customers, especially in North Africa in the post-revolution markets. Qtel was awarded “Best Operator" and said that its growth in Tunisia and North Africa was a key component for its success. “We continue to focus on new areas for growth, such as the ongoing development of our business in Iraq, the successful launch of 3G services in Tunisia, and the strong potential for development in Algeria. The customer experience is our number one priority, to ensure that we enrich the lives of people today and in the future," said Qtel Group CEO Nasser Marafihadded. Ross Cormack, Nawras Chief Executive Officer, said, “It is an honor to receive the award for delivering excellent customer experience. We are constantly looking for ways to delight our customers and have extended the successful Nawras Elite program so there are now more ways to earn points and receive free credit. We have also opened new stores, introduced great offers like 800/800 and launched our social media platforms. “Constantly extending our sales network, we reach more customers in more places with our pleasingly different service. We are thrilled to be recognized again at a regional level and we will continue to work hard to introduce new products and services for our customers to benefit from whether they are at home, at work or on the move."
