From Niche to National Asset: Inside the Egyptian Golf Federation's Institutional Rebirth    Egypt signs $140m financing for Phase I of New Alamein silicon complex    Egyptian pound edges lower against dollar in Wednesday's early trade    Oil to end 2025 with sharp losses    GlobalCorp issues eighth securitization bond worth EGP 2.5bn    Egypt completes 90% of first-phase gas connections for 'Decent Life' initiative    5th-century BC industrial hub, Roman burials discovered in Egypt's West Delta    Saudi Arabia demands UAE withdrawal from Yemen after air strike on 'unauthorised' arms    Egyptian-Italian team uncovers ancient workshops, Roman cemetery in Western Nile Delta    Egypt to cover private healthcare costs under universal insurance scheme, says PM at New Giza University Hospital opening    Qatari Diar pays Egypt $3.5bn initial installment for $29.7bn Alam El Roum investment deal    Egypt to launch 2026-2030 national strategy for 11m people with disabilities    Kremlin demands Ukraine's total withdrawal from Donbas before any ceasefire    The apprentice's ascent: JD Vance's five-point blueprint for 2028    Health Ministry, Veterinarians' Syndicate discuss training, law amendments, veterinary drugs    Egypt completes restoration of 43 historical agreements, 13 maps for Foreign Ministry archive    Egypt, Viatris sign MoU to expand presidential mental health initiative    Egypt sends medical convoy, supplies to Sudan to support healthcare sector    Egypt's PM reviews rollout of second phase of universal health insurance scheme    Egypt sends 15th urgent aid convoy to Gaza in cooperation with Catholic Relief Services    Al-Sisi: Egypt seeks binding Nile agreement with Ethiopia    Egyptian-built dam in Tanzania is model for Nile cooperation, says Foreign Minister    Al-Sisi affirms support for Sudan's sovereignty and calls for accountability over conflict crimes    Egypt flags red lines, urges Sudan unity, civilian protection    Egypt unveils restored colossal statues of King Amenhotep III at Luxor mortuary temple    Egyptian Golf Federation appoints Stuart Clayton as technical director    4th Egyptian Women Summit kicks off with focus on STEM, AI    UNESCO adds Egyptian Koshari to intangible cultural heritage list    Egypt recovers two ancient artefacts from Belgium    Egypt, Saudi nuclear authorities sign MoU to boost cooperation on nuclear safety    Egypt warns of erratic Ethiopian dam operations after sharp swings in Blue Nile flows    Egypt golf team reclaims Arab standing with silver; Omar Hisham Talaat congratulates team    Sisi expands national support fund to include diplomats who died on duty    Egypt's PM reviews efforts to remove Nile River encroachments    Egypt resolves dispute between top African sports bodies ahead of 2027 African Games    Germany among EU's priciest labour markets – official data    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



IMAX looking to expand in Malaysia
Published in Bikya Masr on 17 - 07 - 2012

IMAX Corporation IMAX and TGV Cinemas Sdn Bhd (TGV Cinemas), one of Malaysia's premier film exhibition companies, today announced an expansion of the parties' joint revenue sharing agreement announced in October 2011 to include the installation of seven additional theatre systems. Today's deal brings to eight the exhibitor's total IMAX commitment and brings to 321 the total number of IMAX theatres open or contracted to open in the Asia Pacific region.
Under the terms of the new agreement, the first IMAX theatre is scheduled to open in a new construction project in the city of Bandar Utama in the fall, with the second theatre opening in December 2012 in an existing multiplex in Johor Bahru. The third and fourth IMAX theatre systems will also be located in new construction projects in the cities of Penang and Kuala Lumpur, which are slated to open in December 2013 and December 2015, respectively. Locations for the remaining three theatres will be determined by the parties at a later date.
“IMAX's immersive experience makes our guests feel like they're a part of the blockbusters – something no other cinematic format or in-home entertainment option can replicate,” said Kenny Wong, CEO of TGV Cinemas. “Our first IMAX theatre has been a tremendous success and we are keen to build on this momentum with today's agreement. We're confident that our new IMAX theatres will continue to strengthen our business and delight our guests.”
“With a large population and growing middle-class fueling consumer demand for entertainment options, Malaysia is a key area of growth for IMAX in the Asia Pacific region,” said IMAX CEO Richard L. Gelfond. “It is great to see TGV already realizing value from its first IMAX theatre in such a short period of time and together we look forward to bringing our unparalleled movie-going experience to more audiences throughout Malaysia.”
“We are pleased to expand our relationship with TGV – a strategic partner that is committed to delivering the best cinematic experiences and developing IMAX as a premium brand in Malaysia,” said Don Savant, Senior Vice President and Managing Director, Asia Pacific. “With today's agreement, TGV will bring IMAX theatres into high-growth areas further supporting our expansion efforts in this key part of Asia.”


Clic here to read the story from its source.