Airtel Africa and DSTV have agreed on a partnership that will see them air a weekly football show. The aim is to nurture young football talent and news across the continent. “Grassroots football is part of Airtel Africa's vision to develop and nurture young football talent and compliments Africa's largest pan African youth football initiative, supported by Airtel and Manchester United, called the Airtel Rising Stars,” a press statement from the companies said on Tuesday. DSTV will cover live football matches in various countries, leading towards a pan African inter-country final of the Airtel Rising Stars youth tournament being held in Nairobi later this year. The show will also trace the career paths of African footballers, demonstrating sporting journeys that have led to fame and success. The “show will explore a range of football-related topics including pro-footballer profiles, insights on youth football culture across Africa and highlights of major fixtures,” it said. “We have always believed that football has the ability to develop and connect youth across the continent,” explains Andre Beyers, Chief Marketing Officer, Airtel Africa. “This was the rationale behind our pan African football tournament and talent development program, Airtel Rising Stars, which is now into its second year. The enthusiasm Africa has for the sport is undeniable. Our decision to be involved in this new show compliments our ongoing commitment to support the passions of our young adult consumers.”
