LAGOS: Vodafone Ghana has introduced an integrated and engaging communications campaign with the tagline ‘Limitless Possibilities'. This campaign is aimed at educating Ghanaians about the internet and empowering them to take advantage of the limitless possibilities it offers. The brand started this campaign with an engaging video documentary on how the internet has transformed the dynamics of communication while educating the public on how the internet can make their lives richer. Uche Ofodile, the Chief Marketing Officer of Vodafone, stressed that they are known for giving their customers the best customer experience. And they are doing the same by giving them the fastest internet speeds, innovative devices and unbeatable value bundles at an affordable rate. “In 2011, we decided to do something different from what currently exists in the market, and as always, we started from the customer's point of view by introducing the browser, streamer and downloader packages. We knew people wanted to be able to get on their device without having to understand how that is achieved technically, we provided packages that made sense to people and suited their behaviors and preferences.” She added that “we are going big on data this year because we believe this will be the differentiator between us and our competitors. “ By this engaging campaign, Vodafone hopes to enlighten Ghanaians on the ease of use of the internet and increase internet penetration in the country which currently stands at 8.4%. BM ShortURL: http://goo.gl/Sl0Xx Tags: Ghana, Internet Use, Vodafone Section: Tech, West Africa
