WASHINGTON: Facebook is priming the revenue pump in the run-up to its hotly anticipated initial public stock offering (IPO). The move has analysts interested in how the company will push forward on its earnings stream and if the mobile ads affect the content on the social networking site. “I am confident that it will be a solid move for the company, despite the drawbacks associated with the decision,” said Washington-based IT and freedom of speech analyst Johnathan Tomlinson, in an interview with Bikyamasr.com. “There is a lot of criticism of Facebook right now, but they are moving into being a global financial power as well as a networking company,” he added. On Wednesday it announced that it would for the first time allow advertising on its mobile platform. The ads will appear in the mobile news feeds of the more than 425 million Facebook users who access the social networking site through their mobile devices, Facebook said at a New York marketing conference. Facebook's announcement came a day after rival Twitter announced its plans for advertising on mobile devices. Facebook has not specified a date for its upcoming IPO, which is likely to be one of the biggest in history, valuing the company at between 75 billion dollars and 100 billion dollars. BM ShortURL: http://goo.gl/8aK8U Tags: Ads, Facebook, Marketing Section: Business, Latest News, Tech
