Nokia is looking to gain 50 percent of India's mobile market share through new products, services and content by the end of next year, the Finnish company said on Friday. Nokia said that its newest mobile phone, a mid-level Asha series costing between Rs 4,000 and Rs 8,000 could be the catalyst to bring them into the country with full force. They said they hope the new addition to India models will help boost sales in the country. “Our target share should always be more than half of the total market …I think we would be able to get there in 2012 by focusing on great innovative products, great delivery and experience at retail points, services and content integration,” Nokia India Vice-President and Managing Director D Shivakumar told reporters. When asked about the company's current market share in India he said: “I won't be able to say that but I can say that we are well on our way.” Nokia hopes that its offerings and mobile and smartphones will help attract rural Indian customers quickly and with pace. BM
