South Africa's MTN has been rated as Africa's most valuable brand, according to a Brandirectory. According to the company, MTN is valued at $4.7 billion, almost double its rival son the continent, Vodacom, Orascom Telecom in Egypt, FNB and Standard Bank. MTN's Chief Marketing Officer Serame Taukobong says that the hard work and “concerted effort by the marketing team” has ensured the communities in which MTN operates have a “real affinity” with the brand. “In the short history of the company, the MTN brand enjoys iconic status both in South Africa and the other 20 countries in which the group has a presence. The public relates to and interacts with the brand on various levels and this rating from Brandirectory is an Ayoba recognition of our investment in the brand,” he added. Brandirectory is an online encyclopedia of brands where financial results, visual identities, trademark histories and the latest marketing news is compiled and shared. Its tables and reports are among the most important globally. BM
