Kenya's leading mobile telephone company Safaricom ruled out an immediate realignment of its workforce as it is feeling the pressure from the ongoing price wars that has led to a decrease in revenue According to the operator, it is currently reviewing the current market dynamics as it looks at how best to complement the declining voice revenue. Safaricom Chief Executive Officer Bob Collymore told Capital Business in an interview that despite the mounting pressure on the business, the focus was to improve the efficiency of the current workforce. “We have about 3,000 people that we need to keep the engine running. Right now our strategy is not to reduce the workforce and I have made it very clear to them,” Mr Collymore said. He said at its current tariffs, the business is self-sustaining arguing they were preparing for future price cuts as the Communications Commission of Kenya (CCK) continues to evaluate the interconnection and termination rates. “At our current prices and numbers it works but for other people it could be a challenge,” he said. BM
