DreamWorks Animation will light a fire with families this weekend, with its first Fox-distributed title “The Croods” tracking in the $40 million-plus range, an opening that would resemble the toon shop's last spring box office hit, “How to Train Your Dragon.” Families have been greatly underserved this year having only been targeted by “Oz the Great and Powerful” — and even then it wasn't directly geared toward families with young kids. Domestic B.O., which is tracking 12% behind last year, should see a healthy injection this weekend from not only “The Croods,” but also FilmDistrict's action thriller “Olympus Has Fallen,” which is tracking in the high teens, with a low-$20 million domestic upside. Also, Focus Features' Tina Fey-Paul Rudd laffer “Admission” looks to earn $7 million-$8 million, while last weekend's limited success story — A24's “Spring Breakers” — tries its luck in wide release, where it is expected to land somewhere around $5 million through Sunday. “The Croods” should have a big weekend internationally, launching in 48 day-and-date territories, including Brazil, Germany, Italy, Mexico, Russia and the U.K. DreamWorks Animation will light a fire with families this weekend, with its first Fox-distributed title “The Croods” tracking in the $40 million-plus range, an opening that would resemble the toon shop's last spring box office hit, “How to Train Your Dragon.” Families have been greatly underserved this year having only been targeted by “Oz the Great and Powerful” — and even then it wasn't directly geared toward families with young kids. Domestic B.O., which is tracking 12% behind last year, should see a healthy injection this weekend from not only “The Croods,” but also FilmDistrict's action thriller “Olympus Has Fallen,” which is tracking in the high teens, with a low-$20 million domestic upside. Also, Focus Features' Tina Fey-Paul Rudd laffer “Admission” looks to earn $7 million-$8 million, while last weekend's limited success story — A24's “Spring Breakers” — tries its luck in wide release, where it is expected to land somewhere around $5 million through Sunday. “The Croods” should have a big weekend internationally, launching in 48 day-and-date territories, including Brazil, Germany, Italy, Mexico, Russia and the U.K.
