For the first time in Lebanon, top marketing professionals from banking, finance, retail, and real estate sectors, amongst others, are to meet with leading digital specialists and highly recognized players in the field, to discuss the future of businesses and corporations in a highly digitalized world. Al-Iktissad Wal-Aamal's Executive Director, Walid Abou Zaki emphasized the importance of such an event at a time of major transformation in corporate marketing and promotional strategies adding that Beirut is only the first stop for the DGTL#U road show which will subsequently be moving on to Jeddah, Muscat, Riyadh, Kuwait and Doha. Sponsored by BankMed, Salmontini Le Resto, BPS, Banque Audi and Terranet, DGTL#U – Beirut is to take place on the 19th and 20th of September 2012 at the Movenpick Hotel with the participation of HE Walid Daouk Minister of Information in Lebanon. Joining as media partners are Naharnet, Beirut.com, Online Collaborative, Social Aim, Al Hasnaa and Al-Iktissad Wal-Aamal. DGTL#U – Beirut will tackle and discuss in the span of two days means for corporations in the region to adapt to, as well as take full advantage of the transformational changes in communication and technology. Dr. Georges Abi Rizk, Central Bank of Lebanon, Legal Department, will shed light on legal aspects of e‐banking in Lebanon. A senior representative from Apple will reveal to participants the future of the world of business amidst a digitally oriented world and will highlight contributions of Apple through its mobile applications and technology emphasizing on the usage of iPad as a business tool. Digital strategies will be discussed by Dani Richa, Chairman & CEO, Impact BBDO Group, MENA & Pakistan. Ramzi Raad, Chairman & CEO of TBWA\RAAD will focus on the changing role of PR agencies in the social media environment bringing to light several success stories from the Middle East. Steve Farnsworth, Chief Digital Strategist at Jolt Digital Marketing, one of Forbes' Top 50 Social Media Power influencers, is to give a workshop on the second day of the event mapping out how companies can use social marketing effectively by re-balancing its role in their marketing mix.
