Samsung Co. claims that it will focus during the coming period on marketing and contacting with the customer directly, so that it can market its special products in the whopping stores. The marketing director Mustafa Abou Al Fotouh said the company's marketing campaigns are based on TV campaigns and advertisements on roads that helped in attracting attention to the new cell phones and increased the users' turnout on the Smart Phones. He added that the company will depend during the coming period on marketing and direct contact with the customers to open new channels for the consumer through trying the mobiles in the branches of the whopping stores. Abou Al Fotouh referred that Samsung headed the Smart Phones market in Egypt by getting more that 50% of the market in Q2 of 2012. Abou Al Fotouh mentioned that Samsung acquires 35% of the global market, this makes it on the top of the companies which produce Smart Phones; Apple, hTC and nokia. He said the global organization GFK for researches referred that the Smart Phones market in Egypt represents 12% of the total users.
