Telecom Egypt (TE) announced Saturday that it will rebrand its internet arm, TE Data, the biggest internet provider in the country. Rebranding move comes in line with getting close to obtain the new 4G licence as a ‘new beginning' to Telecom Egypt as an all-inclusive operator that provides internet services besides main telecommunications services. Tamer Gadalla, chief executive of Telecom Egypt, said that a unified brand for both arms would accentuate the company's strategy to fill its customers' requirements and meet their expectations to get both services at one place under the trademark of TE. The new design of the brand introduces Telecom Egypt as a powerful, trusted, modern yet simple and authentic place with the same old identity, Gadalla added. Ahmed Ossama, Vice President and Chief Commercial Officer at Telecom Egypt, said that the step comes as part of a developmental plan TE carries out to keep up with the market needs within Egypt's ICT sector.
