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Skywards Programme – Taking Passengers To New Heights
Published in Amwal Al Ghad on 07 - 05 - 2012

Voted the Middle East's Leading Airline Rewards Program and the best Overall Programme in the Middle East, Asia & Oceania region, Skywards https://www.skywards.com/index.aspx, the frequent flyer programme of Emirates, takes its members far beyond the immediate travel experience, rewarding passenger loyalty with privileges, benefits and a wide choice of rewards.
Skywards currently offers three membership tiers – Blue, Silver and Gold – each offering a greater degree of benefits and privileges. There are no qualifying criteria for entry into the programme and membership is free. In addition, new members can earn up to 5,000 miles as first flight bonus https://www.skywards.com/join_now_personal.aspx .
The programme has been consistently improving the standards of its rewards in response to the wishes of its loyal passengers and their growing aspirations. Membership tier status is determined by the number of tier miles earned on Emirates within a 12 to 13 month period – with 25,000 being the criteria for Silver and 50,000 for Gold. Tier miles are earned based on a combination of fare, cabin and zone of travel.
Skywards Miles can be redeemed for an amazing range of rewards http://www.skywards.com/Member_benefits.aspx?SkinID=1, including flights and upgrades on Emirates, hotel accommodation, excursions, shopping, car hire and countless leisure activities. Members can choose from flights or upgrades to over 120 Emirates destinations worldwide with the freedom and flexibility offered by one-way and return flight rewards.
For a really rewarding shopping experience, members can use the Skywards Miles at emirateshightstreet.com; offering inspirational items, must-have gadgets and gifts from some of the greatest names.
One of the most integral and successful components of the Skywards Programme is the “Skywards Miles Accelerator," which offers the opportunity to earn and enjoy greater/quicker rewards. The innovative Miles Accelerator moves away from the traditional method of awarding bonus miles over a given time period. Instead, the Skywards Miles Accelerator tool facilitates earning when flying Emirates by allocating bonus miles on specific flights and cabins. As a result, the Miles Accelerator tool benefits both passengers by providing additional earning opportunities and the airline by aligning the Skywards with available seat capacity.
For loyal frequent flyers who fall within the age range of 2-16 years old, the airline creating a reward programme specifically to fit their needs. Known as Skysurfers, the programme caters to the interests of young customers, offering the same benefits as members of Skywards; they have their own membership card, luggage tags, log book and password-protected website at skysurfers.com. Applications for Skysurfers memberships have to be signed off by the parent or guardian of the child.
The Skywards programme has a unique benefit for Gold members, which goes beyond the travel experience - Skywards Opening Doors. This is an exclusive service provides an array of privileges, premium offers with our partners and access to private clubs, resorts and spas worldwide.
Emirates airlines has truly raised the bar from the aspect of catering to loyal frequent flyers with its Skywards Programme, proving its commitment to providing members of Skywards with the best benefits and travel rewards. Emirates Airlines has deservedly gained great recognition from flyers and members of the travel industry for its constant strife towards success and delivering the highest degree of “flyer" satisfaction.


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