As part of its continued effort to reach business professionals across the country, Makro participated in the 10th annual Middle East and North Africa Franchise and License Exhibition (MIFE). Organized by the Egyptian Franchise Development Association (EFDA), the exhibition is one of the largest annual franchise and license exhibitions in the region. The three day exhibition, which will run from the 2nd to the 5th of May, will be hosted at the Social Fund for Development Hall inside the Cairo International Fairground, and is expected to see more than 100 local and international companies exhibit. Talking about their decision to participate in the event, Managing Director of Makro Egypt, Mr. Francois Oliver, said “MIFE is an extremely important event for us and a chance to introduce Makro's unique wholesale concept to an even broader professional customer base. During the exhibition we will be giving visitors a chance to experience some of Makro's own brand products, specifically designed to cater to the needs of Egyptian businesses, highlighting the enormous support that Makro can provide to professionals in developing their business potential." During the exhibition, Makro will be launching its Rioba line: one of the only product lines to offer a comprehensive range of products and solutions for cafes and coffee shops, from top quality coffee beans and ground coffee, to a diverse selection of teas, juices, biscuits and other café snacks, Rioba offers everything a café needs all under one roof. Additionally, as part of Makro's ongoing endeavor to support small and medium enterprises, Makro will be hosting a series of training for skilled workers, providing them with the skills to use state of the art power tools and sharing expertise to ensure these professionals adhere to the highest standards of safety. As a wholesaler catering exclusively to business professionals, Makro works diligently to provide professionals with the tools and know how that will allow them to meet the challenges that the Egyptian market poses; helping them successfully grow their businesses to their full potential. Since entering the market, Makro Egypt has worked extensively to provide support to its professional customers; ensuring they have everything they need to make their business a success. Makro's participation in MIFE 2012 is expected to provide additional support to business professionals, providing them with an opportunity to better understand Makro's unique wholesale concept and take full advantage of the vast benefits Makro has to offer.
