Samsung takes consumer privacy very seriously, the South Korean tech giant emphasized in an emailed statement to Amwal Al Ghad on Monday. In all of Samsung's Smart TVs, any data gathering or their use is carried out with utmost transparency and the company provides meaningful options for consumers to freely choose or to opt out of a service. Samsung employs industry-standard security safeguards and practices, including data encryption, to secure consumers' personal information and prevent unauthorized collection or use. Voice recognition, which allows the user to control the TV using voice commands, is a Samsung Smart TV feature, which can be activated or deactivated by the user. Should consumers enable the voice recognition capability, the voice data consists of TV commands, or search sentences, only. Users can easily recognize if the voice recognition feature is activated because a microphone icon appears on the screen. Samsung does not sell voice data to third parties. If a consumer consents and uses the voice recognition feature, voice data is provided to a third party during a requested voice command search. At that time, the voice data is sent to a server, which searches for the requested content then returns the desired content to the TV.
