Egypt's Food Industries Holding Company, under the Ministry of Supply and Internal Trade, has launched its product range on Amazon Egypt, aiming to expand its digital footprint and reach more consumers. The move aligns with Minister Sherif Farouk's strategy to modernise distribution channels and embrace e-commerce as a key tool for growth. The collaboration, a joint effort with Amazon Egypt, showcases the growing partnership between the public and private sectors, according to a statement by the Ministry of Supply on Monday. By leveraging digital marketing and e-commerce platforms, the company seeks to enhance the visibility of its high-quality, competitively priced products, which include a diverse selection of food, non-food items, personal care products, and more. The move also underscores Egypt's commitment to promoting local products on global platforms, reflecting the quality of Egyptian manufacturing while contributing to the government's broader digital transformation agenda. The Food Industries Holding Company noted that the partnership is part of its ongoing efforts to provide consumers with easier access to essential goods and improve the overall shopping experience, with an emphasis on sustainable food security. Attribution: Amwal Al Ghad English
