Prime Minister Moustafa Madbouly reaffirmed Egypt's commitment to fostering a vibrant private sector and outlined government initiatives aimed at enhancing the country's investment climate. During a meeting with Henrique Braun, Executive Vice President and Chief Operating Officer at Coca-Cola Company, at the 2025 World Economic Forum in Davos, Prime Minister Madbouly emphasised the government's readiness to provide tailored incentives to bolster Coca-Cola's operations in Egypt. Braun expressed Coca-Cola's commitment to deepening its presence in Egypt, highlighting the company's decision to establish Egypt as its primary digital hub for regional investments. Discussions also included plans to upgrade the company's infrastructure in the Egyptian market. Prime Minister Madbouly noted that Egypt continues to offer a competitive environment for foreign investors, crediting recent economic reforms for their positive impact. He highlighted efforts to stabilise the exchange rate, boost exports, and expand the tourism sector as key pillars of the government's strategy. Both parties expressed a shared vision for strengthening their partnership, with Coca-Cola expressing interest in increasing its community-focused projects and long-term investments in Egypt. Attribution: Amwal Al Ghad English Subediting: Y.Yasser
