Kellogg's Noodles Egypt is planning to increase its business volume in the North African country by ten-fold in the coming five years. "We aim to have a business volume worth around $500 million by 2027 from $50 million currently," a senior source at Kellogg's Noodles Egypt with knowledge of the matter told Amwal Al Ghad on Thursday. In 2018, Kellogg Company embarked on a joint venture with Tolaram Group to launch a noodles factory with total investments estimated at 2.7 billion Egyptian pounds, creating around 1,000 direct and indirect job opportunities for the Egyptian people and poised to be one the largest noodles factories in the region. The Kellogg Noodles factory meets local market demand and currently serves as an export hub for some North African countries as well as the Levant and the Gulf, the source added. By 2025, Kellogg Noodles Egypt plans to sell 2 billion shares of noodles in North Africa and the Middle East region, he said. In 2015, Kellogg Company acquired Egypt's leading cereal company Mass Food Group and Egyptian biscuitmaker Bisco Misr, advancing Kellogg's emerging market growth strategy.
