Etisalat today revealed details of its participation in the ‘GITEX Technology Week', held at Dubai International Convention and Exhibition Centre from 14-18 October 2012. Themed under ‘Shape Your World with Tomorrow's Technology', Etisalat's participation emphasizes on the correlation of human interaction with futuristic technology. As the largest exhibitor of the event, Etisalat's thematic stand explores the infinite possibilities in which technology can make a difference in people's lives. As ‘Gold Sponsors' of Cloud Confex, and Event Partner of ITU Telecom World 2012, an International Telecommunication Union (ITU) event to be held in Dubai for the first time, Etisalat in geared to bring the event alive with its upcoming participation atGulfComms exhibition, located at the Zabeel Hall (stand ZA10) and Conferences. Etisalat's presence at the event will be marked with demonstrations of new technologies, new business partnerships and strategic ICT solutions that will drive technology advances in the region. Commenting on Etisalat's participation, Ali Al Ahmed, Chief Corporate Communication Officer, Etisalat, said: “GITEX provides a perfect platform for Etisalat to demonstrate the future technologies, show our robust and mutually rewarding partnerships and the holistic power of Etisalat brand. This year at GITEX, Etisalat invites its customers, partners and stakeholders to shape their world with tomorrow's technology by visiting the stand." Visitors to Etisalat's stand will be able to experience, first-hand, the potential of futuristic technologies on our day-to-day lives. In addition, Etisalat will be showcasing a variety of the latest ICT solutions tailor-made for the corporate sector in the UAE. The Corporation will be utilising this platform for building new partnerships and enhancing existing ones with key corporations, organisations and entities. Etisalat's interactive stand features simulated digital home experience through Etisalat'seLife services, based on the advanced FTTH (Fiber-to-the-home) platform. Etisalat will demonstrate its eLife TV 2.0 services that open up endless possibilities for home entertainment, through high speed broadband. The mobile broadband zone showcases the capabilities of next generation mobile networks with a special focus on the Long Term Evolution (LTE) technology. Customers can enjoy a first-hand experience of the 4G super speeds of 150MBps as part of the zone that also features Etisalat's mobile Internet and smart phone plans as well as BlackBerry plans and devices. The Near Field Communications (NFC) and Flous zone displays the futuristic technology that can enable efficient, secure and convenient transactions. Using a mobile phone with Etisalat SIM card, it is foreseen as a strong enabler to meet new customer needs and drive innovative business models via a fast and simple mode of transaction that can be completed instantly through intuitive interface. For business customers, Etisalat will demonstrate new age technologies that empower businesses of tomorrow and help them maintain their competitive edge. Towards that endeavor, Etisalat has conceptualised, developed and implemented industry specific applications for banking and finance, healthcare, education, retail, construction, oil and energy and government sectors. This year will witness many customised industry specific solutions being implemented and launched across these industries that will eventually outline the effective use of technology towards gaining business efficiencies. As sponsors of Cloud Confex, Etisalat will also participate in the GITEX conferences. The panel sessions bring together an eminent mix of government, public and private sector discussing latest technologies that impact the Middle East and the world. Senior members of Etisalat will be present at the event and will deliver provide insights into emerging and future technology and telecom trends.
