Samsung Egypt will hold Saturday a press conference followed by a ceremony in the city of Sharm El Sheikh, to launch of its latest mobile phones Galaxy S7 & S7 Edge, in Egyptian market, Al Bawaba News reported. The choice fell on Sharm El Sheikh to host the event in order to contribute in promoting tourism, of which the Egyptian economy relay on. A Russian civilian plane crashed in Sinai, killing all passengers onboard and the flight crew, during October. This has led several European countries and the US to ban flights to Sinai, thus severely damaging the tourism sector in Egypt and the economy as well.