Egypt, Norway's Scatec explore deeper cooperation in renewable energy    Emergency summit in Doha as Gaza toll rises, Israel targets Qatar    Egypt's EDA, Korean pharma firms explore investment opportunities    CBE, banks to launch card tokenization on Android mobile apps    CIB completes EGP 2.3bn securitization for GlobalCorp in seventh issuance    Ex-IDF chief says Gaza war casualties exceed 200,000, legal advice 'never a constraint'    Right-wing figures blame 'the Left' for Kirk killing, some urge ban on Democratic Party    Egypt's FM heads to Doha for talks on Israel escalation    Egypt's Sisi ratifies €103.5m financial cooperation deal with Germany    Egypt strengthens inter-ministerial cooperation to upgrade healthcare sector    Egyptian government charts new policies to advance human development    Egypt advances plans to upgrade historic Cairo with Azbakeya, Ataba projects    Egyptian pound ends week lower against US dollar – CBE    Egypt expresses condolences to Sudan after deadly Darfur landslides    Egypt hosts G20 meeting for 1st time outside member states    Lebanese Prime Minister visits Egypt's Grand Egyptian Museum    Egypt to tighten waste rules, cut rice straw fees to curb pollution    Egypt seeks Indian expertise to boost pharmaceutical industry    Egypt prepares unified stance ahead of COP30 in Brazil    Egypt recovers collection of ancient artefacts from Netherlands    Egypt harvests 315,000 cubic metres of rainwater in Sinai as part of flash flood protection measures    Egyptian, Ugandan Presidents open business forum to boost trade    Al-Sisi says any party thinking Egypt will neglect water rights is 'completely mistaken'    Egypt's Sisi, Uganda's Museveni discuss boosting ties    Egypt, Huawei explore healthcare digital transformation cooperation    Foreign, housing ministers discuss Egypt's role in African development push    Greco-Roman rock-cut tombs unearthed in Egypt's Aswan    Egypt reveals heritage e-training portal    Sisi launches new support initiative for families of war, terrorism victims    Egypt expands e-ticketing to 110 heritage sites, adds self-service kiosks at Saqqara    Palm Hills Squash Open debuts with 48 international stars, $250,000 prize pool    On Sport to broadcast Pan Arab Golf Championship for Juniors and Ladies in Egypt    Golf Festival in Cairo to mark Arab Golf Federation's 50th anniversary    Germany among EU's priciest labour markets – official data    Paris Olympic gold '24 medals hit record value    A minute of silence for Egyptian sports    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Cars looking for buyers
Published in Al-Ahram Weekly on 21 - 02 - 2019

Pictures of new vehicles lined up in port in Alexandria have repeatedly appeared on social networks in Egypt of late, most of them released by members of the “Let it Rust” campaign, an initiative that kicked off on Facebook towards the end of 2018 to protest against the high prices of cars in Egypt.
The campaign has picked up momentum, with its Facebook page attracting more than a million followers, as consumers have continued to wait for a decrease in automobile prices following the full elimination of custom tariffs on European cars that went into effect at the beginning of the year within the framework of the free-trade agreement with the EU.
The pictures are indicative of the success of the campaign, according to its members, which calls for a boycott on buying new cars to put pressure on dealers to lower their prices, even if cars in storage are left to rust.
The Ministry of Finance announced this month that the Alexandria Port Authority had released 11,000 private vehicles worth more than LE3.28 billion in January when the full elimination of custom tariffs on European cars was first applied.
The campaign organisers wrote on Facebook that car-sellers have been the most affected by the boycott campaign, followed by distributors and dealerships, though they said the latter had not yet felt the full repercussions.
“The dealerships will not go bankrupt because they have already cashed the price of cars docked in ports from the vendors and distributors in advance. Some of the owners of these dealerships also have other businesses to lean on,” the campaign organisers said.
Some two months after the launch of the initiative, the campaign statement said that “the dealerships, which should have started lowering their prices after the EU agreement came into force, haven't been directly affected by the campaign, but they will lose billions in a few more months.”
“We will also not limit our demands to reductions in car prices. We want to see higher safety standards and more options, just like in other countries,” they said.
The dealerships are trying to come out of the crisis with the least possible financial losses, but they are unlikely to lower their prices in order not to appear as if they have given in to campaign demands, the campaign statement said.
Car dealerships may sell their stocks of vehicles to neighbouring countries, or even at a loss, or they may deliberately withhold stocks of new cars, the statement said, anticipating that rumours could start to circulate that customers should buy cars now because their prices could go up.
Mohamed Radi, founder of the “Let it Rust” Facebook page, said the campaign's success had been felt through the dealerships' responses, social media pages, and the engagement of the public with the campaign. Even car vendors, distributors and dealerships had admitted that sales had come to a halt in the vehicles market, he added.
A number of dealerships have announced considerable reductions in car prices, but these have not been enough for customers who expected a bigger drop, Radi said. Continuing the boycott campaign would pressure dealerships to further reduce their prices in order to meet sales quota in contracts with the manufacturing companies, he added.
For car prices to drop the dollar needs to maintain its current rate against the Egyptian pound. A rise in dollar prices would inevitably lead to an increase in car prices, Radi said.
A recent report from HC Securities and Investment, an investment bank, predicts a gradual decrease of 9.5 per cent in the price of the pound against the dollar to reach LE19.6 per dollar soon.
Raafat Masrouga, honorary president of Egypt's Automotive Information Council (AMIC), said the “Let it Rust” campaign had contributed to a slowdown in car sales by 35 to 40 per cent in January and February. “We targeted selling 20,000 vehicles after the full elimination of the custom tariffs, but fewer than 12,000 cars were sold in January,” he said.
The dealerships' ability to survive in the market depends on their ability to store unsold vehicles, Masrouga said, pointing out that failing to achieve sales target would put the dealerships in a tight spot with the manufacturing companies.
There is no other way to increase car sales “except by lowering prices. But the price drops will not be by LE50,000 or LE60,000 as people expect,” Masrouga added.
Some dealerships also do not want to reduce their prices, fearing people will respond by raising their demands.
The agreement to eliminate custom tariffs on cars imported from Europe went into effect in 2010 and has been gradually implemented until reaching the full exemption from customs in January 2019.


Clic here to read the story from its source.