Rarely, if ever, has a newspaper ad mobilised such influential backing for a position held by prominent Israelis that is at odds with the elected leadership of the Israeli state. The full-page ad appeared in the New York Times on 4 February and was paid for by the S Daniel Abraham Centre for Middle East Peace in the US. Considering the main readership of the Times, it is clear that the message was aimed at the American public and particularly at Jewish Americans and advisors of the next American president who is to take office a year from now. Its message was proclaimed in large bold type: “Israel's Security Chiefs Agree: Separation into Two States is in Israel's Vital Security Interest.” This assertion was followed by short supportive quotations beneath a rogues' gallery of the Israeli security establishment: three rows of pictures, the top one of six former Israeli Israel Defence Forces (IDF) chiefs of staff; in the middle, five former Shin Bet heads (the internal security agency); and on the bottom, five former heads of Mossad (the international intelligence agency). To be sure, this is an imposing array of top Israeli officials, together indirectly expressing their collective dismay with respect to the Likud government led by Israeli Prime Minister Benjamin Netanyahu turning its back on the two-state solution. As such, it is an impressive expression of Israeli elite and informed opinion, but whether it reflects a consensus with political leverage either in the United States or in Israel seems doubtful. At minimum, it conveys the strong impression that an influential part of the Israeli establishment has lost confidence in the Netanyahu leadership's ability to protect Israel's vital interests, and this is itself significant. The ad consists of two main features: photographs of these military and intelligence officials, many familiar and some notorious to those following Israeli politics, and one-line quotations from each expressing the need and urgency to implement some version of the two-state solution for the sake of Israel's security. Not surprisingly, all of the 16 men have, over the course of their careers, been instrumental in the dispossession and oppression of the Palestinian people. Also not surprisingly, the ad makes clear that this break with the Netanyahu approach has nothing whatsoever to do with seeking deferred justice for the Palestinians or some kind of empathy for their long ordeal. Support for a Palestinian state is exclusively connected with the supposed need to defuse the so-called “demographic bomb”. Or, in the language of the ad: “The only way Israel can remain a Jewish, democratic state is if the Palestinians have a demilitarised Palestinian state.” This rationale is the prelude to positing a conclusion in bold type and enlarged format reading: “It's Time: Two States for Two People[s].” And to remove any doubt, there is a sidebar summarising the demographics: 2015, 52 per cent Jewish; 2020, 49 per cent Jewish; 2030, 44 per cent Jewish. I find this anti-Likud rejection of the current drift toward an Israeli one-state outcome noteworthy for two different reasons. First of all, it proposes a solution that will not work. Not only is there no mention of the need to give up the settlements or to address the rights of Palestinian refugees, but the conception of “a demilitarised Palestinian state” is such an affirmation of the inequality of the two peoples that it is a virtual guarantee that even if the Ramallah leadership turned out to swallow such an arrangement, the Palestinian people would not. The path to a sustainable peace needs to be based to the extent possible on the equality of the two peoples, and if a Palestinian state is ever acceptably established it must be endowed with the same sovereign rights as Israel. Second, it is worth noting that Netanyahu is far from alone in rejecting the two-state diplomacy. The president of Israel, Reuven Rivlin, elected in 2013 by the Knesset, is an unapologetic proponent of the one-state approach, endorsing the biblical and ethnic claim to the whole of the West Bank, the maximal territorial version of Greater Israel. Similarly, Israel's ambassador to the UN, Danny Danon, is a settler firebrand and government official who has long spearheaded opposition to any politically viable accommodation with the Palestinians that acknowledges their right of self-determination. Against such a background, it seems obvious that any revival of two-state diplomacy along the lines proposed in the ad, let's say at the initiative of the next American president, would soon reach a dead end. There is no doubt that resorting to such an ad in a leading American newspaper is convincing evidence of a deep split in Israeli leadership circles, but its proposed alternative approach fails to move prospects for a just peace forward. It suggests a split between those Israelis worried about ruling over a Palestinian majority population and those guided by territorial and colonising ambition. Neither orientation is located on a path leading to sustainable peace. Only a solution and vision based on the equality of Jews and Palestinians deserves respect and engenders hope. Let's not be further misled: this weighty statement by Israel's security establishment should not be confused with a revival of the Israeli peace movement or some expression of civil society disaffection directed at the Netanyahu leadership. It is, at most, lending transparency to a long ongoing conversation within Israel's governing elite, nothing more, nothing less. Furthermore, the idea of safeguarding Israel's democratic character seems to presuppose that Israel remains a democracy. Yes, as with other apartheid structures, it is “democratic”, but for Jews only. For Palestinians, whether living as a minority in Israel, under occupation in the West Bank and East Jerusalem, subject to captivity and collective punishment in Gaza, or in refugee camps scattered within the Occupied Territories and neighbouring countries, the label “democracy” has long been a cruel joke. To qualify as an authentic democracy, rights based on non-discrimination must be upheld for all those living under the authority of the governing process. The S Daniel Abraham Centre for Middle East Peace makes no secret of its Zionist leanings and Israeli outlook, although it seems genuinely to believe that Likud governance of the country is endangering Israel's identity as well as its security. Its website proclaims a commitment to peace, honours the memory of former Israeli prime minister Yitzhak Rabin, and calls favourable attention to the Arab Peace Initiative of 2002. At the same time, it refrains from criticising Israel's treatment of the Palestinian people or any of the numerous daily denials of Palestinian rights, avoids mentioning Israel's apartheid governance structures, and refrains from expressions of empathy for the multiple forms of suffering imposed upon the Palestinian people. The writer is Albert G Milbank Professor Emeritus of International Law at Princeton University in the US and United Nations special rapporteur on Palestinian human rights.