Al-Sisi: Cairo to host Gaza reconstruction conference in November    PM Madbouly chairs meeting on public-private partnerships in tourism    Egypt launches project to upgrade export environment, streamline port procedures    Gulf investors turn to Egypt's real estate market as strategic gateway for growth    At Aswan Forum, Egypt's FM urges reform of UN Security Council, finance bodies    Tensions rise in Gaza as Israel violates ceasefire agreement    Egypt, WHO sign cooperation strategy to strengthen health system through 2028    EHA, Arab Hospitals Federation discuss cooperation on AI, sustainable healthcare    Egypt's FM joins Sahel region roundtable at Aswan Forum    Egypt successfully hosts Egyptian Amateur Open golf championship with 19-nation turnout    Africa can lead global recovery, Egypt's Sisi tells Aswan Forum    From Impression to Analysis: What International Performance Indicators Reveal about Egypt    Egyptian pound edges up slightly against dollar in Sunday midday trading    Supply Minister: No change in subsidised bread price amid diesel hike    Health ministers adopt 'Cairo Call to Action' to tackle breast cancer across Eastern Mediterranean    Egypt, India hold first strategic dialogue to deepen ties    Egypt: Guardian of Heritage, Waiting for the World's Conscience    Egypt, Qatar sign MoU to boost cooperation in healthcare, food safety    Egypt, UK, Palestine explore financing options for Gaza reconstruction ahead of Cairo conference    Egypt will never relinquish historical Nile water rights, PM says    Al Ismaelia launches award-winning 'TamaraHaus' in Downtown Cairo revival    Al-Sisi, Burhan discuss efforts to end Sudan war, address Nile Dam dispute in Cairo talks    Egypt's Sisi warns against unilateral Nile actions, calls for global water cooperation    Egypt unearths one of largest New Kingdom Fortresses in North Sinai    Egypt unearths New Kingdom military fortress on Horus's Way in Sinai    Egypt Writes Calm Anew: How Cairo Engineered the Ceasefire in Gaza    Egypt's acting environment minister heads to Abu Dhabi for IUCN Global Nature Summit    Egyptian Open Amateur Golf Championship 2025 to see record participation    Cairo's Al-Fustat Hills Park nears completion as Middle East's largest green hub – PM    El-Sisi boosts teachers' pay, pushes for AI, digital learning overhaul in Egypt's schools    Syria releases preliminary results of first post-Assad parliament vote    Karnak's hidden origins: Study reveals Egypt's great temple rose from ancient Nile island    Egypt resolves dispute between top African sports bodies ahead of 2027 African Games    Egypt aims to reclaim global golf standing with new major tournaments: Omar Hisham    Germany among EU's priciest labour markets – official data    Paris Olympic gold '24 medals hit record value    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Russia says it's in sync with US, China, Pakistan on Taliban    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







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Inside Posh Boutique's next collection, triggered by a competition
Ahram Online gets an exclusive preview into the winning designer's soft vision for the new collection at Posh Boutique
Published in Ahram Online on 06 - 06 - 2012

“Ambition, anticipation, and dreams coming to life” is the essence of Posh Boutique competition that took place at Zamalek on 22 May, encouraging the springing talents and giving them a chance to shine.
AlthoughEgypt has limited, local fashion designers,the approach of the Posh Boutique competitiondraws their attention and encourages those hidden, thirsty talents out to the spotlight.
The competition was initiallyproposed on Facebook. Designers interested in competing were asked to submit a photo of a model wearing their dress inspired by the Great Gatsby's roaring 20's.
From the start of the online competition the rise and fall of the online voting spiced things up and raised the anticipation. From all the beautiful designs, only three finalists with the highest votes made it to the actual competition that was held at Posh Boutique at Zamalek, leaving the decision in the hands of three judges: Dina Ayesh designer of Dina Ayash Night, Reem Gamil editor of What Woman Want magazine and Rasha el Gamal TV host.
The prize? The winner's work gets displayed for an entire season with Posh Boutique, they get an exclusive Posh Boutique photo shoot displayed in their vitrine and media coverage of the winning designer in What Women Want magazine.
Noha Atta's dress turns heads, and eyes, to her soft, cute style. An inside preview into her new collection reveals baby collars, pleats along a high waist and pastels as signature to what she will bring to Posh Boutique; which will certainly contrast with the edgy, sharp colours and style that the boutique is known for. A student at the Fashion Design Centre, Atta is a stickler for details. What is admirable about the winning dress is its originality. It's not like anything you have seen before.
“Simplicityis the keynote of all true elegance,” said the timeless Coco Chanel, and so was Noha Atta's dress, within the restraints of the theme. The simplicity of the dress was the element of surprise.
Many factors contributed to the dresses' success: the design was focused on the 20's and didn't drift from the theme. The bias cut was beautifully defined as it draped elegantly, creating an optical illusion sway on the back. The lace fabric with its artistic openwork fabric reflected soft femininity. The color was neither too bright nor too dull, a perfect matte with a golden shine.
How did the judges decide that this is the winning dress? Dina Ayash one of the three judges shares with Ahram Online” Just the look of it. You can spot a winning dress among many because it is suppose to stand out from the rest. Many factors will contribute in shaping my opinion though; the most important of them is the neatness of finishing.
The other two dresses where fun and playful, but they didn't measure up to the standards of the winning dress in terms of staying true to the era, fabric, color or accessories.
For designers attempting to make a statement and be a rising designer, Posh Boutique has created such opportunity.
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Sama Eissa, after receiving her BA in Politics, pursued her passion for fashion. She is currently in the midst of obtaining her Fashion Design Diploma, in a joint programme with the Instituto di Moda Burgo from the Fashion Design Centre. She takes fashion seriously, considering that every woman wakes up thinking to herself what she's going to wear that day. A woman wants to reflect who she is.


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