Egyptian pound down in Thursday morning trade    Egypt's PM: Alternatives to old rent law to be ready soon    Environment ministry signs agreement to strengthen marine protection, promote ecotourism    Egypt, WHO discuss expanding health cooperation, development initiatives    Egypt, Sierra Leone discuss expanding cooperation in transport, infrastructure    Gaza under siege, fire: Resistance intensifies amid deepening humanitarian collapse    Chinese Premier Li Qiang arrives in Egypt for high-level talks    Service restoration underway after Cairo telecom fire, minister tells PM    EGX closed mostly higher on July 9    Korea Culture Week in Egypt to blend K-Pop with traditional arts    Egypt, France FMs review Gaza ceasefire efforts, reconstruction    Egypt, Pakistan boost healthcare ties – Cabinet    UK, Egypt strengthen cooperation on green transition, eco-tourism, and environmental investments    Escalation in Gaza as ceasefire talks remain fragile amid mounting humanitarian crisis    CIB finances Giza Pyramids Sound and Light Show redevelopment with EGP 963m loan    Egypt's PM, Uruguay's president discuss Gaza, trade at BRICS summit    Greco-Roman tombs with hieroglyphic inscriptions discovered in Aswan    Egypt teams up with private sector to boost university rankings    Egypt reveals heritage e-training portal    Three ancient rock-cut tombs discovered in Aswan    Egypt condemns deadly terrorist attack in Niger    Egypt's FM, China's Wang discuss Iran-Israel escalation    Egypt's EHA, Schneider Electric sign MoU on sustainable infrastructure    Sisi launches new support initiative for families of war, terrorism victims    Egypt expands e-ticketing to 110 heritage sites, adds self-service kiosks at Saqqara    Egypt's Irrigation Minister urges scientific cooperation to tackle water scarcity    Palm Hills Squash Open debuts with 48 international stars, $250,000 prize pool    Egypt's Democratic Generation Party Evaluates 84 Candidates Ahead of Parliamentary Vote    On Sport to broadcast Pan Arab Golf Championship for Juniors and Ladies in Egypt    Golf Festival in Cairo to mark Arab Golf Federation's 50th anniversary    Germany among EU's priciest labour markets – official data    Cabinet approves establishment of national medical tourism council to boost healthcare sector    Egypt's PM follows up on Julius Nyerere dam project in Tanzania    Egypt's FM inspects Julius Nyerere Dam project in Tanzania    Paris Olympic gold '24 medals hit record value    A minute of silence for Egyptian sports    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



UEFA asks Euro 2020 teams to stop removing sponsor bottles
Published in Ahram Online on 17 - 06 - 2021

Reacting to a bottle-snatching trend at the European Championship started by Cristiano Ronaldo, players on the 24 teams have been asked to stop removing strategically placed sponsor drinks from the news conference platforms, UEFA said Thursday.
Ronaldo, Paul Pogba and Manuel Locatelli all removed sponsor bottles away from the view of cameras when taking their seats at this week.
Euro 2020 tournament director Martin Kallen said UEFA has ``communicated with the teams regarding this matter.''
``It is important because the revenues of the sponsors are important for the tournament and for European football,'' Kallen said in a briefing.
Pogba, who is Muslim and does not drink alcohol, objected to the distinctive green bottle of official Euro 2020 beer sponsor Heineken. The beer is marketed as 0.0% alcohol.
Kallen said tournament rules require compliance with UEFA's promises to sponsors, though players with religious objections ``don't need to have a bottle there.''
Pogba had to take questions in the interview room after being named best player in France's 1-0 win over Germany on Tuesday. The player awards are sponsored by the brewer.
Ronaldo started the trend on Monday at a mandatory pre-game news conference by hiding two Coca-Cola bottles and replacing them with a water bottle, which was also one of the drink maker's brands.
A drop in Coca-Cola's share price this week was attributed by some to Ronaldo's snub, but without any evidence that the two things were connected.
Locatelli copied the Portugal great on Wednesday after helping Italy beat Switzerland.
It prompted UEFA to remind officials with the teams that players should respect the sponsors and the contributions they make to European soccer. Media managers at each of the 11 stadiums across Europe should also help with removing beer bottles ahead of the arrival of a player of Muslim faith.
Coca-Cola and Heineken are among 12 top-tier sponsors for Euro 2020 who contribute to UEFA's total tournament revenue of almost 2 billion euros ($2.4 billion).
The values of individual sponsor deals are not published, but UEFA got 483 million euros ($576 million) in sponsor deals from 10 partners at Euro 2016 in France.
Players also indirectly get money from Euro 2020 commercial income via their national federations and clubs.
The 24 national federations competing at Euro 2020 will share 371 million euros ($442 million) in UEFA prize money, which typically helps pay player bonuses. The champions can get a maximum of 34 million euros ($40.6 million) from UEFA by also winning all three of their group games.
Hundreds of clubs worldwide also get shares from at least 200 million euros ($239 million) allocated by UEFA from Euro 2020 revenue as a reward for releasing their players to European national teams. Of that money, 130 million euros ($155 million) is allocated on a daily rate for about 630 players taking part in the final tournament.
Euro 2020 revenue will also fund 775 million euros ($925 million) UEFA has promised to its 55 member federations in annual grants and development project funds for the period of 2020-24.
(For more sports news and updates, follow Ahram Online Sports on Twitter at @AO_Sports and on Facebook at AhramOnlineSports.)


Clic here to read the story from its source.