The Med Alliance, organizers of the EU Investment Summit's “Invest in Med” campaign, will hold a conference on September 21 and 22 titled, “New Horizons for Investors in the Mediterranean Region.” The conference will be held in coordination with the General Authority for Investment and the Union of Egyptian-European Business. The conference will be organized under the auspices of the Chairman of the Council of Ministers – Egyptian Prime Minister Essam Sharaf. Over 400 leaders of industry, trade and investment as well as the chambers of commerce from 35 countries in the European Union and southern Mediterranean will take part in the conference. The goal of the conference is to develop an action plan for the development of the Euro-Med zone and open channels of communication between companies on both sides of the Mediterranean. The attendees hope to create joint entities and investments and maximize financing and grant opportunities to the entire Mediterranean area. The financing plans currently in place in this area currently exceed 22 billion Euros.