CAIRO, April 18 (Reuters) - Pioneers Holding, a financial services firms, aims to increase its capital by 30 percent or 1.08 billion Egyptian pounds ($61.23 million), CEO Walid Zaki said on Wednesday. The company's capital is currently 3.6 billion Egyptian pounds ($204 million) and is distributed over 708.4 million shares at a nominal value of five pounds per share. The company's shares trade on the Egyptian stock exchange market at about 11 pounds. Zaki said the newly issued shares to raise capital will be sold to existing shareholders at 5 pounds per share. "It is the right time to pump more liquidity in either new investments or expanding existing investments," Zaki added.