The Beauty for a Better Life initiative continues to advance the economic and social empowerment of women in Egypt as it marks three years since its launch. The programme provides vocational training in beauty professions—including hairdressing and makeup artistry—offering women practical skills and real opportunities to achieve financial independence. Since its introduction in 2022, under the supervision of the Ministry of Social Solidarity and in partnership with local organisations, the initiative has focused on supporting women affected by domestic violence. Launched by L'Oréal, Beauty for a Better Life aims to empower women through specialised training, enabling them to rebuild their lives and pursue sustainable income opportunities. To date, 721 women have graduated from the programme, with 2024 graduates achieving an 86% employment rate. Of these graduates, 39% are refugees. With an expanded curriculum that now includes makeup artistry, the initiative is on track to reach nearly 1,000 women by the end of 2025. Many beneficiaries have already established careers as salon professionals, freelancers, or small business owners. The programme operates through two training centres located in 6th of October City (Giza) and Banha (Delta), and has received €200,000 (approximately EGP 10 million) in funding since its launch. A new phase of the initiative is expanding support for refugee and vulnerable women through the "Supporting Refugees in Egypt" project, launched in partnership with the World Food Programme and local NGOs. In addition to vocational training, the initiative recently introduced a Social Salon—a dedicated space offering free beauty and wellness services to women experiencing physical, psychological, or social hardship. The salon aims to help beneficiaries rebuild confidence, improve well-being, and regain a sense of dignity. Mohamed Al-Araby, Managing Director of L'Oréal Egypt, said: "We are proud of the impact of Beauty for a Better Life in empowering women, including survivors of domestic violence, helping them achieve financial independence and contribute to a more inclusive society. By the end of 2025, nearly 1,000 women are expected to benefit from the programme." Vivian Thabet, CEO of CARE Egypt, said: "Our partnership with L'Oréal Egypt shows how social collaborations with the private sector can create real, lasting change. Through hands-on training and continued support, we have helped hundreds of women—including refugees and survivors of domestic violence—rebuild their lives and find stability. Many have become role models in their communities." Nahla Mokhtar, Corporate Affairs, Engagement and Sustainability Director at L'Oréal Egypt, commented: "The launch of the Beauty for a Better Life Salon marks an important milestone in our journey. This initiative extends our mission beyond vocational training to provide free beauty and wellness services delivered by socio-aestheticians and socio-hairdressers to women facing hardship, helping them regain self-esteem, build confidence, and enhance their overall well-being."
