valU — a Buy-Now, Pay-Later (BNPL) lifestyle fintech platform — and Waffarha announced on Wednesday that they embarked on another milestone in their strategic partnership that will introduce a whole host of new benefits for customers. This partnership builds on the existing relationship between the companies and will see major developments in their cross-selling capabilities through several new programmes. As part of the new partnership scope, Waffarha will gain further access to valU's wide network by making the former an accepted payment method through all valU's points of sale (PoS) in addition to allowing customers to recharge their 'Waffarha Wallet' using valU and taking advantage of the services available on Waffarha to pay their bills using valU. Waffarha clients will also be able to enjoy receiving instant credit limits that can be used across valU and Waffarha's wide range of products and services. Additionally, clients who activate their valU accounts at select activation points will benefit from receiving a Waffarha voucher. Finally, as part of the new collaboration, a new joint loyalty programme will be introduced to valU's clients in collaboration with Waffarha. "We are delighted to be further cementing our partnership with Waffarha as we optimise the synergies between both companies to offer our customers unmatched financing solutions with a world of benefits that meet their lifestyle needs," said CCO of valU Ahmed Hashem. "Through this collaboration, valU will empower Waffarha's customers by providing them with unique access to our seamless BNPL solutions in addition to tailored offers and promotions. This next step in our partnership with Waffarha will streamline our cross-selling capabilities and allow us to reap the advantages of their innovative savings solutions. Finally, the more we expand our customer base the more we contribute to the promotion of financial inclusion in Egypt." "It is at the core of our strategy to provide our customers with the best available savings solutions and offers, and we are very excited to be delivering on that promise through our successful partnership with valU," said Tarek Magdy, CEO of Waffarha. "Access to valU's wide-ranging and growing merchant network that includes new categories that we previously did not operate in supports us in markedly broadening our customer base. We are confident that these mutually beneficial initiatives will accomplish their goal of availing cost-efficient, customisable, and effective financial solutions to our customers." This collaboration marks the latest in several agreements signed by valU that aim to offer convenient plans to meet the financing needs of Egyptians across multiple categories.
