Egypt's digital payments giant 'e-finance' showcases its smart solutions at Cairo ICT

This year's activities will be held from 7 to 10 November at Egypt International Exhibition Center in New Cairo

e-finance subsidiaries participate in Cairo ICT, including eNable, eAswaaq, eCards, and Khales, as well as sister companies, eHealth and eTax
e-Finance Investment Group will showcase its new products, smart solutions, and services at several pavilions comprising of seven sister and affiliated companies at the 25th edition of Cairo ICT exhibition and conference.
This will be e-finance's ninth participation in a row in the most important technical event in the Middle East and Africa. The participation of e-finance in this year's edition is of special importance, as it is the first time that e-finance participates with seven subsidiaries and sister companies, which reflects the great expansion achieved by the company during the last period.
In the silver jubilee of Cairo ICT, e-finance aims to use this opportunity to consolidate its position as the most important regional platform for technical solutions, communicate with the most important global partners specialized in the technology sector, and reach customers in the Middle East and Africa.
This year's activities will be held under the slogan "The Digital Challenge", during the period from 7 to 10 November at the Egypt International Exhibition Center in New Cairo.
e-finance subsidiaries that will participate in Cairo ICT are: eNable, eAswaaq, eCards, and Khales, as well as sister companies, eHealth and eTax.
e-finance presents this year its affiliate, eAswaaq Misr, a digital purchasing platform specializing in agriculture, commercial, and industrial markets.
eCards is also showcasing its latest technical solutions through a special pavilion at the TransMEA exhibition, which is launching its fourth edition at the current edition of Cairo ICT.
Khales, the leading digital retail payments platform in Egypt, will present its products in a special pavilion at Connecta exhibition, which will be launched for the first time this year within Cairo ICT.
e-finance pavilion at Cairo ICT exhibition will witness a high-level ministerial presence, as it was the case in the past years.
On this occasion, Ibrahim Sarhan, Chairperson of e-finance, expressed his pride in this strong and unprecedented participation of e-finance in the Cairo ICT exhibition, which is the oldest and most powerful event that brings together the leaders of the information technology sector around the world in an event that is the largest in the Middle East and Africa.
He added that the exhibition's celebration of its silver jubilee this year is accompanied by the largest space in the history of the exhibition and an international presence that is the largest of international companies.
"e-finance is living its best period after it succeeded in establishing a large number of subsidiaries and sister companies, all of which participate for the first time in this year's edition of Cairo ICT. It also comes a few days after offering a share of e-finance shares within the largest offering in the history of the Egyptian Exchange, which witnessed record coverage rates, which are also the largest in the history of the stock market," he said.
"We will take advantage of this year's edition of the exhibition to unveil our latest solutions, products and technologies and present them to the widest audience, customers and local, regional and international partners. We will also highlight our latest projects that have been completed or those that are being implemented to serve the digital transformation strategy in Egypt as a strategic partner to the Egyptian government in its national projects for payment, electronic collection, financial inclusion, financial technology and other sectors of digital transformation," Sarhan concluded.