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Aiisha Ramadan & SADAFA Collaborate for SS'19 Arab Fashion Week
Published in Daily News Egypt on 23 - 05 - 2019

Embracing the notion of change as their main message, a troop of models confidently walked down the runway. Their rainbow of dresses varied between blood orange, teal blue, grass green, and pearl white. Meanwhile, their determined strut sent their dress trains flying behind them. Nevertheless, amidst this show of extravagance, their grips remained firm around boxes of luminous colours.
In time for the Arab Fashion Week, acclaimed designer Aiisha Ramadan and SADAFA chose to address the will power of redefinition and change through their latest collections. Their collaboration focused on self-expression and inner beauty.
While the Lebanese couture designer chose light fabrics and non-conventional silhouettes to explain her message, the high-end clutch brand depended on a mixture of geometric shapes and floating lines.
Ramadan's “Change” collection and SADAFA's “Redefined” SS19 collection flatter and continue each other. Aside from their coordinated colour palettes, their design aesthetics also walk the same lines of fluidity and progress. The clutches perfectly matched Ramadan's elegant and sultry pieces giving it the glamorous touch it needed.
The Egyptian accessory brand is specialised in turning dreamy mother-of-pearl into timeless clutches. Featuring a wide range of little bags, SADAFA focuses on creating heirlooms that can be passed from one generation to the next, due to its timeless design and evident Egyptian identity.
SADAFA was recently shortlisted for the Fashion Trust Arabia in Qatar due to their intricate finishing quality and innovative techniques. Jessica Kahawaty, Arwa Gouda, Injy El Mokkadem, and Tara Emad are among those who admire the brand.
On the other hand, Ramadan has already crossed boarders with her couture master pieces. Her designs were previously spotted on Charlize Theron, Jennifer Lopez, Aishwarya Rai, and Ariana Grande. She often celebrates diversity through modern designs and beautifully-crafted garments, which speak to feminine women across the world.

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